A Step-by-Step guide to Conscious Washing

We usually resist new way of doing things because it requires questioning the status quo and accepting the risk of exploring the unknown. But all innovation comes from accepting and exploring the change rather than resisting it.

Sweden is the second most innovative country in the world because here people are willing to take the risk of trying new things for the betterment of people and planet. Changing our everyday daily habit can also be difficult initially but that should not stop us from trying something new and innovative. Let us question the old age method of doing laundry which is reducing the lifespan of our garments and wasting water, energy and our precious time. Let us try ‘Conscious washing’ and break the age-old method of doing laundry. Read this blog to get to know more about how you can positively impact your daily life and environment by embracing ‘Conscious washing’. This guide will help you to incorporate the new habit of ‘Conscious washing’ in your life in four easy steps.

Step 1: Sorting

Rather than putting all the worn garments in the washing machine, we will start the process of conscious washing by sorting them based on if they are dirty or not. If there is no dirt on the garments, then no point of putting the clothes through the washing cycle which significantly reduces the lifespan of garments. As research by Sveriges Konsumenter shows, only 7% of an average laundry bag really needs washing. We can go to the next step to treat the garments which only has bad odors but not dirt.



Step 2: Misting

Yes, let´s focus on the garments which have bad odor or don’t feel fresh – instead of washing them you can hang and mist them, using products like Pure Effect clothing mists. Pure Effect’s mists easily freshen up clothes, shoes and other textiles by using active bacterial culture which removes the source of unwanted odor and keeps odor-producing bacteria away from the textiles. Not only this product extends the life time of the garments, but also saves water and energy.

Step 3: Washing

While washing your dirty clothes, don’t forget to use low temperature and eco-friendly detergent. This will be kind to your garments and planet. Also skip the fabric softener if possible because the chemicals reduces the lifespan of the garments and for the sake of people and the planet.

Step 4: Drying

Avoid tumble drying whenever you can because tumble drying not only damages your clothes, but also wastes a lot of energy. Instead hang and air dry your clothes which will give your garments a longer life.

Try this new way of doing laundry for two weeks as an innovative experiment and let us know your experience in the comment section below. Hopefully after two weeks you will also follow the mantra of ‘Less Washing. More Misting.’

/Raeed Abedin
Editorial and Digital Intern, Pure Effect


4 steps to conscious washing