Cleaning in times of virus worries

Its that sneezing time of yearand the corona situation makes viruses and cleaning even more of a hot topic. Pure Effects biotechnological products are an excellent choice for cleaning, and we strongly advise you to continue cleaning as usual to maintain the best conditions for staying healthy. Disinfectants are nogood cleaners but can be used for spot disinfection on handles and similar, especially in crowded public spaces. The number one thing you can do to make a difference is to avoid getting infected and spreading the virus by washing your hands frequently with soap and water and sneezing and coughing in the crook of your elbow. Strengthen your immune system, try to stay well, and apply reasonable ‘social distancing.’ Be mindful and do what your life requires -– there will be a time post corona. 

Questions arise on how to clean and what to usethat´s a great expression of community engagement. But it’s also important to balance the situation and not overreact in panic. Heres our view on cleaning and health in times of worries and, more importantlyfor our long-term future.

When it comes to cleaning – Pure Effect products don’t kill the virus. Butkilling the virusisnt really our goal — or even a goal for humanity. Not today nor in the future, it’s a Mission Impossible. What we should focus on is limiting contamination. We can do so by cleaning and practicing good hand hygiene. There are valid reasons for cleaning more often, but not with disinfecting cleaning products. The important thing is to keep clean. The reason for this is that as soon as a living organism appears in a sterilized environment, for example, by someone touching the surface, the surface is contaminated, and then the original disinfection is meaningless.  Simply put, you’d need to disinfect after every person, visitor, traveler, guest, etc., which is neither practical nor does it create sustainable conditions for life on the planet (as we know it).


When it comes to health – The coronavirus is a droplet contagion — droplets that are transmitted through the air and spread from one infected person to another through coughing, sneezing, and bodily fluids. The virus needs to enter the body to cause infection in another individual through the mouth/respiratory system. The two primary sources of orally spreading the infection are the air and hands. The spread of the coronavirus has been primarily via someone who’s already infected coughing or sneezing near us or that we contract the virus by getting it on our hands and then touching our face, mouth, or eyes.


We can never create a contagion-free environment. Our indoor environment doesn’t spread the virus — we do. And places where large groups gather pose a risk. It’s time for good leadership. Lead the people you are responsible for, and follow your own instincts.  Make hand sanitizer available and inform others of how the virus is spread and how to avoid spreading it. Follow the guidelines from the public health authorities and use your own sound judgment with respect for the elderly and risk groups in mind.

ChecklistWhat you can do to avoid infection

  • Avoid touching your face or eyes, and avoid close contact with people who are ill.
  • Wash your hands frequently with soap and warm water, before eating or handling food and after using the toilet. Use an alcohol-based hand sanitizer if soap and water are not available.
  • By coughing and sneezing into the crook of your elbow or a tissue, you can prevent the spread of infection in your environment and avoid contaminating your hands.
  • Stay at home if you have been feeling ill — to avoid infecting people at work, on public transport, or where you are in close contact with others.

Source: The Public Health Agency of Sweden (“Folkhälsomyndigheten”). 

When it comes to behaviours and values
– In fact, besides the obvious risks and harsh implications for people, businesses, and society, interesting things are happening right now worth reflecting upon. The global situation challenges our routine habits. Less travelling and new choices for transportation might be the cold shower we need to adapt to the critical climate situation. Goods that can’t be shipped from China might force us to choose locally produced products, like the BioBags that I heard of yesterday that sold out since there’s a shortage of plastic bags from China. Social distancing might force us to slow down a bit and spend more time with family or on our own. New paths might be walked when choosing outdoor activities and giving more time to reflect upon routine habits. Consideration, values, and behaviour are under scrutiny.

Let’s use our own common sense and warm hearts when making decisions in the coming weeks. Climb a mountain to look at things from a global perspective. Stay tuned with your ears and eyes for updates. And please wash your hands. There will be time for hugs and kisses again post corona – in this microbial world that we live in.

/Linda Rosendahl Nordin, Pure Effect

cleaning in corona virus times


From the conclusions of the Report of the WHO-China Joint Mission on Coronavirus Disease 2019:
COVID-19 is spreading with astonishing speed; COVID-19 outbreaks in any setting have very serious consequences; and there is now strong evidence that non-pharmaceutical interventions can reduce and even interrupt transmission. () These measures must fully incorporate immediate case detection and isolation, rigorous close contact tracing and monitoring/quarantine, and direct population/community engagement.


Facts on the microbial world we live in. 
Our planet is completely dominated by tiny unicellular life forms. The visible world – plants, animals, fungi –
make up an infinitely small fraction of Life on Earth. Life’s greatest diversity and richness exist outside our visual field. We are surrounded on all sides by an invisible world exerting powerful forces on our own – in sickness and in health.

Since microorganisms are invisible to the naked eye, we need tools, like microscopes, to even register them. Potent tools, however, have only recently become available to us, thanks to the development of DNA technology. We now know they dominate every habitable and inhabitable corner of the planet. Also, recently we have learned that most of them are harmless, many of them are beneficial, and some of them are even essential to our health. This is not the case with viruses.

Viruses are even smaller than microorganisms. They are not even considered lifeforms. They are, in a way, genetic material at large: DNA or RNA – pure “information” or “code” surrounded by a capsule. Infecting a living cell is their only way of multiplying since they are not able to perform any of Life’s processes on their own. Hence their ability to cause illness.