Podcast episode 1: How we care for textiles – and most of the time not

Welcome to this first podcast episode on the subject How we care for textiles – or most of the time not.

Have you ever thought of your laundry strategy? We often talk about the consequences of fast fashion and consumption behaviors when we raise issues of environmental impact. But what about the impact from all the garment that needs to be washed? Did you know that only 7% of an average laundry bag needs washing? What do you do with all clothes that can´t be washed properly today? What part can biotechnology play in creating a more sustainable fashion industry?

In this episode the team behind Pure Effect reveals the hidden truth about traditional washing and dry cleaning. Together with textile professor Vincent Nierstrasz they explore alternative ways for cleaning in the future (and in space) and discuss how we can use microorganisms as resource-efficient technology for changing some of our most programmed washing habits.

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Pure Effect introduce the next generation of garment care and interior cleaning – based on biotechnology. We use the power of natures´ own cleaners, microorganisms, for an easy, conscious lifestyle. Less washing and less cleaning is our mantra – to make the materials you love last longer and reduce climate footprint. Microorganisms are also a vital part of human health and our ecosystem. That’s why Pure Effect has developed microbial cleaning for garments and interiors, based on the understanding of the microbial world we live in. Learn more and continue the conversation on our website and on Instagram. You’re also welcome to join our newsletter – you find it all on www.pureeffectsweden.com

Vincent Nierstrasz is a professor in Textile Materials Technology at the Swedish School of Textiles at the University of Borås since November 2011. His research focuses on surface modification and surface functionalization of textile materials for production functional and smart textiles (via e.g. catalysis, biocatalysis, coating, printing, 3D printing, inkjet), textile and polymer biotechnology. An important research domain of the research group Textile Materials Technology is resource effective processing. He is also a foreign member of the Royal Holland Society of Sciences and Humanities (KHMW).