Make Bacteria Care for Your Materials
Today “clean” means more than just removing dirt. More people are choosing environmentally friendly cleaning products. Many also see the benefit of bringing good bacteria in their lives – for body and home – for a more probiotic lifestyle.
We believe in sustainable innovations, not going back to the horse and carriage, in order to live in better balance with the ecosystem and each other. That’s why we do everything we can to develop sustainable and effective products that you’ll love to use. Pure Effect is a new generation of biotech-based cleaning and garment care, based on active bacterial culture that cleans deep and removes bad odor. Grease and dirt are broken down and odor-producing bacteria are kept away with the help of good microorganisms. Highly concentrated formulas for fewer unnecessary water transports, readily biodegradable and based on a renewable resource. It’s something we are sincerely proud of.
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