About biotechnology

What is biotechnology?

About biotechnology

We live in a microbial world. It’s invisible but as a matter of fact all surfaces around us a covered by microorganisms and we all, as human beings, consist of about 1-1,5 kilogram of various vital microorganisms.

Biotechnology is using bacteria and other microorganisms  in various application for human benefit. It´s already a big part of our everyday lives, and definitely good ground for future sustainable, resource efficient technologies. Biotechnological processes have been used for thousands of years and are used even today for things such as pharmaceuticals, food, water and agriculture. You also benefit from the power of microorganisms, for example, in your breakfast yoghurt, a light beer with lunch or if you bake sourdough bread. It is part of our everyday life.

Microorganisms – the first life on Earth

About 4.5 billion years ago the first life on Earth developed – microorganisms. All life on our planet today originated from microorganisms. Examples are bacteria, fungi and mould.

All microbial life is divided into four risk classes. The microorganisms used in Pure Effects products are all beneficial bacteria, for example Bacillus Subtilis and Lactobacillus. They belong to Class 1, which means they are documented as harmless to people, animals and nature. They are already in our environment and cannot mutate into something dangerous. (Source: The National Institute of Health – NIH)




“It takes a whole new way of thinking to solve the problems we have created with the old way of thinking.” / Albert Einstein

Did you know that

  • A glass of clean drinking water contains about a million bacteria.
  • The first life on Earth, when it formed about 4.5 billion years ago, was a microorganism.
  • You consist of approximately 1.5 kg of bacteria. Most are in your intestines and your skin, and make up your vital immune system.
  • You have a unique microbiota, your personal set of microorganisms that make you who you are.
  • We live in a microbial world. Every surface around us is made up of microorganisms such as bacteria, fungi, etc. Most are kind and beneficial to us.
  • Bacillus Subtilis is a common soil bacterium that is all around us and is specialized in the decomposition of organic material. Imagine how the autumn leaves in the forest disappear, or process in a compost – a part of our ecosystem. It also works in Pure Effect’s products and help us to break down fat, urine and other impurities that we want to get rid of in our homes.


Readings on bacteria & lifestyle

Spotlight on our friends the bacteria | Karolinska Institutet
“Not long ago, everyone – including doctors and experts – mainly considered bacteria, funguses and viruses as being something undesirable, only causing trouble and disease. Now we know better.”

Research on Biotechnology, University of Lund
“Biotechnology is a versatile toolbox of increasing importance in a time when our planet is facing climate change and a growing population. Fundamental knowledge about the tools that nature is providing us with, such as microorganisms and their enzymes, combined with modern tools of computation, molecular engineering and process development will play a vital role for the transition to a more sustainable society.”

Why Human Health Is in the Hands of Bacteria | Time
“Imagine it’s 1950 and someone says to you, “There is a new field out there that is going to change how we do things, how we live … and the name of the field is ‘electronics.’” Today, we see how broad the implications of that have been, affecting virtually every aspect of modern life. That is how I believe we will be thinking about the microbiome some years from now; it is that big–maybe bigger–with the potential to make real improvements in our health.”

Bacteria can tell the time — ScienceDaily
“Humans have them, so do other animals and plants. Now research reveals that bacteria too have internal clocks that align with the 24-hour cycle of life on Earth.”

Microbes Museum Micropia – Unique museum in the world – Micropia
The only museum of microbes, in the centre of Amsterdam.

How microbes shape our world | TED Talks

Make Bacteria Work For Us  article in Waterfront (Stockholm International Water Institute)

Study on disinfectants and cleaning – increased risk  for infections

Environmental, Health and Legal Aspects of Cleaners Containing Living Microbes as Active Ingredients.
Spök & Klade 2009.

Slow Design Studio about Pure Effect

“That gut feeling”. BBC podcast
part 1
part 2