About biotechnology

What is biotechnology?

About biotechnology

We live in a microbial world. It’s invisible but as a matter of fact all surfaces around us a covered by microorganisms and we all, as human beings, consist of about 1-1,5 kilogram of various vital microorganisms.

Biotechnology is using bacteria and other microorganisms  in various application for human benefit. It´s already a big part of our everyday lives, and definitely good ground for future sustainable, resource efficient technologies. Biotechnological processes have been used for thousands of years and are used even today for things such as pharmaceuticals, food, water and agriculture. You also benefit from the power of microorganisms, for example, in your breakfast yoghurt, a light beer with lunch or if you bake sourdough bread. It is part of our everyday life.

Microorganisms – the first life on Earth

About 4.5 billion years ago the first life on Earth developed – microorganisms. All life on our planet today originated from microorganisms. Examples are bacteria, fungi and mould.

All microbial life is divided into four risk classes. The microorganisms used in Pure Effects products are all beneficial bacteria, for example Bacillus Subtilis and Lactobacillus. They belong to Class 1, which means they are documented as harmless to people, animals and nature. They are already in our environment and cannot mutate into something dangerous. (Source: The National Institute of Health – NIH)




Did you know that

  • A glass of clean drinking water contains about a million bacteria.
  • The first life on Earth, when it formed about 4.5 billion years ago, was a microorganism.
  • You consist of approximately 1.5 kg of bacteria. Most are in your intestines and your skin, and make up your vital immune system.
  • You have a unique microbiota, your personal set of microorganisms that make you who you are.
  • We live in a microbial world. Every surface around us is made up of microorganisms such as bacteria, fungi, etc. Most are kind and beneficial to us.
  • Bacillus Subtilis is a common soil bacterium that is all around us and is specialized in the decomposition of organic material. Imagine how the autumn leaves in the forest disappear, or process in a compost – a part of our ecosystem. It also works in Pure Effect’s products and help us to break down fat, urine and other impurities that we want to get rid of in our homes.


“It takes a whole new way of thinking to solve the problems we have created with the old way of thinking.” / Albert Einstein

More in media on beneficial bacteria and a probiotic lifestyle

Make Bacteria Work For Us  article in Waterfront (Stockholm International Water Institute)
Study on disinfectants and cleaning – increased risk  for infections:
Environmental, Health and Legal Aspects of Cleaners Containing Living Microbes as Active Ingredients. Spök & Klade 2009.
Slow Design Studio – Pure Effect

“That gut feeling”. Podcast från BBC
part 1: https://www.bbc.co.uk/programmes/b07ff0hl
part 2: https://www.bbc.co.uk/programmes/b07h60lv

We are covered in germs. Let´s design for that. TED-talk with Jessica Green.
How our microbes makes us who we are. TED-talk with Rob Knight.