Pure Effect Active

Taking care of your clothes without washing them has never been easier – just hang and spray them and you’re ready to go. We believe in enjoying life, living it fully and without leaving our footprints. And less washing, of course, means less footprint.

Then it’s the technology – resource efficient biotechnology – that enables the best odor removal one can wish for without traditional washing. We use the power of natures´ own cleaners, microbes, which also play a vital role for human health and our ecosystem. Our mists easily freshen up your clothes and shoes on the go, and other diffcult-to-wash textiles. Lightly perfumed,
 but more importantly based on biotechnology – an active bacterial culture that prevents and removes the source of unwanted odors. And of course, they are kind to people and the planet.

Pure Effect Active Mists

Enjoy our new podcast
“Our Microbial Lives – Pure Effect Conversations ”

and the first episode
“How we care for textiles – and most of the time not”
on Spotify and Apple Play