Fewer chemicals at home

Fewer chemicals at home

With Pure Effect All Clean you can do most of the cleaning with a single bottle. Even windows and mirrors. It replaces the cocktail of chemical cleaning products you may have in your cleaning cupboard today. A smart choice in every way.

Perfectly clean or down and dirty?

Every third second, a new chemical is developed. Over the last ten years, the use of chemicals has more than doubled, and we have virtually no knowledge of most of them. In terms of how different substances interact and affect us (the so-called cocktail effect), we know very little, but research points to alarming health effects.

Through our use of traditional cleaners we’ve sprayed many chemicals right into our everyday lives. We scrub, mop and spray with chemicals, spreading particles from these cleaning products around us. Children are the most sensitive to exposure to chemicals, as they’re still growing and developing. They love to play on the floor, put things in their mouth and eat and drink more than adults relative to their body weight.

Switching to biotechnology is an option that significantly reduces the use of chemicals in our daily lives. It protects the sea, air, plants, animals – and you and your family of course. So choose an environmentally friendly cleaning product instead of ten others. Happy Cleaning!

Eight quick tips for fewer chemicals

  1. Eat organic to avoid pesticides, for example.
  2. Vacuum, dry and ventilate. Dust contains harmful chemicals found in from the things in our homes.
  3. Buy organic and eco-labelled — especially food, cleaning, skin and clothing. Our skin is our largest organ, 60% of what we get on our skin goes straight into the body.
  4. Cut back on plastic. Do not heat food in plastic. Avoid plastic toys produced earlier than 2006, as well as the soft and glow-in-the-dark plastic.
  5. Dare to ask the shop what the products contain when shopping.
  6. Phase out gradually. Take the opportunity to make a better choice next time you shop.
  7. Buy less junk and think used. Fewer chemicals over the threshold.
  8. Consider the 80/20 rule — focus on the 20% that provides 80% of the power in your home.

Source: Society for Nature Conservation

Want to know more?

See A Wake-Up Story from HealthyChild.org about children and chemicals at home.
State of Science of Endocrine Disruptive Chemicals– Summary report from WHO and UNEP about endocrine disruptive chemicals (2012).