A new perspective on bacteria
Microorganisms are everywhere, always, covering all surfaces on Earth with a living biofilm. This also applies to the human body—both inside and out. We need bacteria to stay healthy and for our immune system to function properly. The bacteria that live in symbiosis with us protect us from pathogenic bacteria, break down food, and produce essential vitamins.
But the traditional view of bacteria is based on the idea that they cause diseases and must therefore be eradicated in all contexts. Today, we know that the vast majority of bacteria are harmless. Many are not only beneficial but absolutely essential for life. (References needed?) As awareness of their importance grows, our perspective on them must also evolve. What truly matters is the type of bacteria we surround ourselves with. Allied bacteria are an asset, and their presence in our lives is both necessary and health-promoting.
"Since the turn of the millennium, our perception of bacteria has undergone a radical shift: they are no longer enemies but indispensable."
~ Ed Yong, I Contain Multitudes: The Microbes Within Us and a Grander View of Life (2016)
Biotechnological cleaning involves replacing the microbial flora—from a random collection of microorganisms to a well-known, active, and beneficial bacterial culture. This approach reduces both our exposure to the chemicals in traditional cleaning products and our environmental impact while maintaining a clean and healthy home environment.
...for a better and healthier world
We live in a world dominated by microorganisms and their continuous work of breaking down and recycling all matter on Earth. Their invisible power is both amazing and fascinating—but also incredibly useful.
"Bacteria and other microorganisms handle all real cleaning on this planet, and we are entirely dependent on them. That’s why we have developed cleaning products based on an understanding of our microbial world—for a simple and sustainable lifestyle."
-Linda Rosendahl Nordin, CEO Pure Effect
By harnessing microorganisms' ability to create new biology-based solutions, we can replace outdated, environmentally harmful technologies and phase out chemicals. Biotechnological methods are already being successfully used in areas such as wastewater treatment, waste management, and drinking water purification.
Biotechnology may very well be the key to a sustainable society, as it is exceptionally resource-efficient and environmentally friendly.
Microorganisms can be cultivated in tanks, and their production processes carried out in bioreactors. This eliminates the need for arable land (for plant-based chemical production) and minimizes energy, water, and raw material consumption.
Bacteria and other microorganisms—such as mold, yeast, and algae—are also the foundation of strong ecosystems. Understanding how everything is interconnected is becoming increasingly important—we’re all connected!—for a thriving humanity and the future of our planet.
If you come across any unfamiliar terms and would like them explained, feel free to visit our Glossary for more information. Under INSPIRATION, you’ll find more listening and reading through podcasts and articles. We continuously update the site with more information and additional links for those wanting to dive deeper. We hope you find what you’re looking for, and feel free to reach out to us if you need further assistance—we’ll do our best to connect you with someone who can answer your questions.