Less Washing

Less Washing

This is not just another perfumed spray. It’s powered by biotechnology. Pure Effect’s Clothing & Shoe Mist refresh your clothes, shoes and other difficult-to-wash textiles – both investment pieces and everyday wear. And less washing means less climate footprint. It’s better for both your clothes and the environment to reduce washing and dry cleaning.  The mists are lightly perfumed, but most important is that they’re based on a bacterial culture that prevents and removes the source of unpleasant odors.

Why should I mist my garments?

  • remove odors (smoke, sweat etc)
  • wash less (save wear and tear, water & energy)
  • dry clean less often
  • care for clothes, jeans, outerwear, knits etc
  • freshen up difficult-to-wash textiles
  • get more wear out of your shoes
  • bring a mist when traveling – pack a smaller bag

Less washing up – more loving life basically.


How to use

Spray directly on the surface you want to treat, let it work and dry. Repeat whenever needed. Pre-treat shoes and other textiles preferably when they are new for best results. And don’t forget to pack with your mists when you’re going on your next trip.

How do the mists really work?

Smell is about winning the microbiological war in your clothing and shoes.

The mists’ direct-acting effect comes from a protein that breaks down odor molecules. It happens as soon as you spray the product, which means you can usually use the garment or shoes directly after treating them.

The time-release effect comes from the microorganism Bacillus Subtilis. This bacterium is one of the most common soil bacteria around. It exists everywhere, all around us all the time and it’s amazing at breaking down organic material without releasing smelly odors.

Bad smells from organic material (such as sweat) are broken down by micro-organisms. It goes pretty slowly and releases odorous substances (such as esters and hydrogen sulphide). Pure Effect’s mists contain gram-positive micro-organisms that have the ability to break down organic material without releasing these smelly odors. Simple, right?

Then, as the icing on the cake, we’ve added a pleasant perfume to our mists, which means that both you and everyone around you can focus on conversations and think about other things than odors.

Fragrance Guide

Choose between our four carefully selected fragrances, in two sizes – 150 ml and 75 ml.

01 Daybreak – a subtle floral scent of a misty morning i June. Top: bergamot, green pear. Heart: freesia, jasmine, moss. Base: musk, dry amber.
02 Nordic Oak – a refined scent of Nordic nature and oak. Top: violet, neroli, citrus. Heart: heliotrope, iris, rose. Base: sandalwood, powdery.
03 Green leaves & Cucumber – a fresh and watery green scent. Top: anise, basil, green. Heart: cucumber, watery, herbal. Base: jasmine, green leaves.
04 White Clover – a true grassy green scent with a floral touch. Top: green, lemon, pineapple. Heart: cyclamen, jasmine, muguet. Base: amber, cedarwood, peach.

All based on the same biotech formula for textile odor control. For all kinds of textiles that withstand water.