Mist your wardrobe

Mist your wardrobe

This is not just another perfumed spray.
This is microbiology.

Pure Effect’s Clothing Mist and Shoe Mist freshen up your clothing and other textiles which can be tricky to wash. It’s better for both your clothes and the environment to wash and dry clean less often. The mists are lightly perfumed, but most important is that they’re based on an active bacterial culture that prevents and removes the source of odors.

Why should I mist my wardrobe?

  • remove odors (smoke, sweat etc)
  • wash less (and save energy)
  • dry clean less often
  • cares for clothes, jeans, outerwear, etc
  • freshen up difficult-to-wash textiles
  • get more wear out of your shoes
  • take them with you when travelling – pack a smaller bag

Less washing up – more loving life basically.

How do the mists really work?

Smell is about winning the microbiological war in your clothing and shoes.

The mists’ direct-acting effect comes from a protein that breaks down odor molecules. It happens as soon as you spray the product, which means you can usually use the garment or shoes directly after treating them.

The time-release effect comes from the microorganism Bacillus Subtilis. This bacterium is one of the most common soil bacteria around. It exists everywhere, all around us all the time and it’s amazing at breaking down organic material without releasing smelly odors.

Bad smells from organic material (such as sweat) are broken down by micro-organisms. It goes pretty slowly and releases odorous substances (such as esters and hydrogen sulphide). Pure Effect’s mists contain gram-positive micro-organisms that have the ability to break down organic material without releasing these smelly odors. Simple, right?

Then, as the icing on the cake, we’ve added a pleasant perfume to our mists, which means that both you and everyone around you can focus on conversations and think about other things than smells.

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How to use

Spray directly on the surface you want to treat, let it work and dry. Repeat as needed. Pre-treat shoes and other textiles preferably when they are new for best results. And don’t forget to pack with your mists when you’re going on your next trip.

Get going

Choose between our Clothing Mist – a subtle floral scent of Daybreak – or Shoe Mist with a refined scent of Nordic Oak. Both are based on a formula for textile odor control and can be used on all kinds of textiles.