Our mission

Our mission

Life should be lived as we choose to live it.
No more and no less, but with respect
for each other and our shared resources.
We want to do what we love, live long, and stay healthy.
That’s why we do everything we can to develop sustainable and
effective products that you’ll love to use.

In 2014 we launched Pure Effect
– a new generation of probiotic
cleaning for a simple, sustainable lifestyle.

Happy Cleaning!