Pure Effect nominated to Swedish Design Awards 2018

Pure Effect’s cleaning product All Clean was nominated for the Swedish Design Award’s Identity – Product Design category. Little All Clean provides 6-months of all purpose cleaning for the entire home and blends easily with tap water. The formula is based on active bacterial cultures. The awards ceremony will take place on 25 October at Berns in Stockholm. (…)


Download Press release – Pure Effect nominated to Swedish Design Award 2018 >>
Download High resolution images >>

For more information, please contact Linda Rosendahl Nordin,, +46 70-378 43 55.

Svenska Designpriset


Pure Effect launches unique mists for clothes and shoes

Now Swedish Pure Effect launches two new products — Clothing Mist and Shoe Mist — for refreshing clothes and shoes quickly and easily. These mists are not just another perfumed spray, but based on biotechnology in the form of an active bacterial culture – a unique and sustainable technology to eliminate the source of unwanted odors. The mists extend the time between washing, freshen up clothing while traveling and give difficult-to-wash fabrics a nice, fresh feel. Of course, kind to people, the environment and our clothes.

Download press release (pdf) here >
Download highres. images here >

For more information, please contact Linda Rosendahl Nordin,, +46 70-378 43 55.

All Clean Svenska Designpriset 2018

Pure Effect Mists and a black blouse

Coat and mist


Pressemeldung Heruntergeladen >

“Das schwedische Unternehmen Pure Effect lanciert ein neues probiotisches Putzkonzept
Das schwedische Unternehmen Pure Effect stellt mit den Produkten All Clean und Clean Floor sein neues Konzept vor. Dazu gehört auch die Möglichkeit, die biotechnologischen Putzmittel in Form eines Abos zu kaufen. Diese neue Lösung beinhaltet alles, was man zum Putzen eines Privathaushaltes für die Dauer von sechs Monaten benötigt. Modernes, einfaches und nachhaltiges Putzen mit guten Bakterien, die eine Tiefenreinigung bewirken und die gleichzeitig Menschen, Umwelt und Material schonen. (…)
Für weitere Informationen oder freigestellte Bilder kontaktieren Sie bitte Linda Rosendahl Nordin,, +46 70-378 43 55.”



All Clean refill bottles


Download press release here >

“Swedish Pure Effect launches new probiotic cleaning concept
The Swedish company Pure Effect launches their new probiotic cleaning concept in Europe, with All Clean and Clean Floor as well as a new subscription service for these biotechnological cleaning products. This new solution includes everything needed for up to six months of house cleaning. Modern, simple and sustainable cleaning with good bacteria that cleans deep and is gentle on the environment, surfaces and people.  (…)
For more information or exposed images, contact Linda Rosendahl Nordin, +46 70-378 43 55.”



All Clean refill bottles



En flaska Pure Effect Clothing Mist 150 ml

A bottle Pure Effect Shoe Mist 150 ml


Shoe mist

Clothing mist

Black blouse and mists

Coat and mist

Mists and jeans

Mists and wardrobe

Mists sneakers and jeans

Blouse and mists

All Clean refill in kitchen

All Clean spring cleaning in kitchen

Clean Floor bottle on a stair

All Clean med dunkar

All & Friends

All Clean

All Clean

Cleaning Cloth two

All Clean spray bottle

All Clean Startkit exposed

All Clean startkit blå exposed

All Clean refill exposed

Clean Floor

In the news 2014-2017

Wallpaper Magazine Sept Issue 2017

Elle Decoration aug 2017

RumHemma Magazine 2017
RumHemma Magazine May 2017

Lantliv Magazine
Lantliv Magazine April 2017 Ella – Pella Hedeby


Would it not be wonderful to have thousands of invisible
workers at your home ensuring it would remain clean and neat?
Marianne Vigtel Holland, Slow Design Studio
Read Full Article


Sustainability is the great trend 2017.
Pure Effect in the #nymo studio Channel 4.
Tv4 Nyhetsmorgonwatch (in Swedish)





Plaza Kvinna – April 2016

Entrepreneur Magazine “Driva Eget” – Mar 2016 – Jan 2016

Inredningshjälpen – Nov 2015


Family Living – Nov 2015 from Mitt Kök – Nov 2015

Härliga Hund – Oct 2015

Inspiration My Home – Sept 2015

Plaza Interiör – Aug 2015

Hemmaliv – June 2015

Lantliv – May 2015

Waterfront (Stockhom International Water Institute) – May 2015

Kloka Hem – Mar 2015 – februari 2015

Think Organic – Feb 2015

Expressens Leva & Bo – Feb 2015

Lantliv – Jan 2015

MåBra Dec 2014

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