Privacy policy

Privacy information

Pure Effect AB believes that the security of your personal data when using this website is important and we take the protection of your personal data seriously. In this text, we therefore inform about how these are handled, what information we save and which we discard.

Data gathering

You may use our website without providing any personal information provided that it is not necessary to be able to provide the product or service you ordered. When you use our website, we store data in our servers for various security reasons. This information may include the name of your ISP, the website you used to link to our website, the websites you visit from our website and your IP address. Information could possibly be used to identify you but we have no opportunity to use it that way. It happens that we use the information for statistical purposes, but individual users are anonymous and not identified. In cases where personal data is provided to others to provide products or services that you have ordered or for other reasons that you have approved, we use appropriate technical and organizational methods to ensure that applicable personal data regulations are complied with.

Collection and processing of personal data

The person responsible for personal data collected through the website is Pure Effect AB, 556972-4163, Tumstocksvägen 13, 187 66 Täby, +46 (0) 8 677 74 00. We follow the Swedish Personal Data Act (SFS 1998: 204) and other applicable regulations when processing and processing personal data. We only collect personal data that you provide to us when you register, fill in forms or send e-mails, when you order products or services, make inquiries about ordered materials or the like when you yourself have chosen to provide the information to us. The personal data is collected and processed for the purpose of administering the action you have requested, or as required by law, and is not stored longer than is required to fulfill this purpose.

Sharing of data to third parties

The database and its contents will be shared with the following parties:

Synotio AB

Synotio AB, (C / o Angry Creative AB, Bråddgatan 11, 602 22 Norrköping. Org. No. 559026-3850) is the company that provides us and our customers with hosting services. In the event of contact for quotation, the data you have provided will be shared with this supplier. We must do this to be able to satisfy our commitment to you as customers.

Adspectis AB

Adspectis AB, (C / o Angry Creative AB, Bråddgatan 11, 602 22 Norrköping. Org. No. 559116-8413) is the company that provides us and our customers with online marketing services. In the event of contact for quotation, the data you have provided will be shared with this supplier. We must do this in order to satisfy our commitment to you as customers.

Other parties

In addition to these third parties, the database and its contents remain with us. Your personal data will not be passed on by us or our representatives for the use of additional third parties in any form, unless we have received your permission or are obliged to do so by law.

We retain control over and responsibility for the use of the personal information you provide to us. Certain data may be stored or processed in computers in jurisdictions outside the EU and the EEA area, whose regulations on personal data may differ from the Swedish regulations. In such cases, we ensure that appropriate protection measures are taken to ensure that those who process data in that country maintain a personal data protection that is equivalent to that which exists in Sweden.

Right of cancellation etc.

You have the right to withdraw your consent to use your personal data in the future at any time or request correction of your personal data that we process. In that case, just send an e-mail to Pure Effect AB according to the contact information below. You also have the right to receive information free of charge once per calendar year about which personal data we process about you, where this data was obtained from, the purposes of the processing, and to which recipients or categories of recipients the data is disclosed.

Use of cookies:

The website uses so-called “Cookies”. Cookies are small text files that are stored on your hard drive via your browser. They store special information (eg your default language settings or page settings) that your browser can return to us the next time you visit our website (depending on the life of the cookie).

We use two categories of Cookies: cookies that are required for technical reasons, without which the website’s functionality is limited, and Optional cookies.

When you visit our website for the first time, a banner will appear on the page. The banner informs you that we use cookies and links on this page.

You have the option to opt out of optional cookies at any time by changing the respective selection via the button above.

You can of course use our website without any Cookies being activated at all (including Cookies for technical reasons). In your browser, you can restrict or disable the use of cookies at any time. However, this may have a negative impact on the functionality and usability of our website.

Google Analytics & Google Tag manager (web analytics)

Our website uses Google Analytics and Google Tag Manager, web analytics services from Google Inc., 1600 Amphitheater Parkway, Mountain View, CA 94043, United States (“Google”).

Based on your consent, Google will analyze your use of our website on our behalf. For this we use i.a. the cookies described in more detail in the banner, which you reach via the button above. The information collected by Google when you use our website (such as the referring URL, web pages you visit, your browser type, your language settings, your operating system, your screen resolution) will be transmitted to one of Google’s servers in the United States, where they are stored and analyzed; each result will then be available to us in anonymised form. In this process, user data will not be linked to your full IP address. We have activated on our website an IP anonymizing function provided by Google which means that the last 8 characters (type IPv4) or the last 80 bits (type IPv6) of your IP address are deleted. Google is also certified under the EU-US Privacy Shield, which ensures an adequate level of data security when it comes to data processing by Google in the US.

You can revoke your consent to web analytics at any time either by downloading and installing a Browser Plugin provided by Google or by adjusting your consent in the banner that you reach via the button above, where an opt-out cookie is located. Both options prevent the use of web analytics as long as you use the browser where you installed the plugin and do not delete the exception cookie.

For more information about Google Analytics & Google Tag Manager: Google Analytics Terms of Service, Google Analytics security and privacy principles, Google Tag Manager Terms of Service, and Google Privacy Policy.


Pure Effect AB uses technical and organizational security measures to protect your data from tampering, loss, destruction or access by unauthorized persons. To the extent possible, personal information that you provide to Pure Effect AB will be encrypted to prevent it from being misused by third parties. Our safety routines are continuously revised and based on the latest technical developments.


In order to protect the privacy of children, Pure Effect AB refrains from collecting and processing information related to children who we know are under 13 years of age, provided that no consent is obtained from the guardian. Pure Effect AB also does not use any information provided by a child who we know is under 13 years of age on the website. The guardian always has the right to request and be provided with any information provided by the child and can always request that such information be deleted.


If you have any problems, questions or suggestions, you are welcome to contact us

Pure Effect AB
Tumstocksvägen 13
187 66 Täby

Phone: +46 (0) 8-677 74 00


The constant development of the Internet may also require that the content of these terms be changed. We reserve the right to make changes if necessary.

About the site

The website is produced by Angry Creative web agency and uses modern technologies and solutions such as. WordPress as a publishing platform and responsive design to customize the look of different platforms and screen resolutions.