Pure Effect Sea Life

A cleaning solution for an easy and sustainable lifestyle – on land and at sea. After years with Pure Effect on the boat we finally introduce a special Sea Life Edition for all you nature-lovers. Biotechnology is the next generation of cleaning and enables efficient interior cleaning and the best odor removal one can wish for without traditional washing. We use the power of natures´ own cleaners, microbes, which also play a vital role for human health and our ecosystem.

All Clean is probably all you need this summer. One all-purpose detergent for all surfaces in your boat – kitchenette, windows, mirrors, toilet (specialized in toilet odor actually which is much appreciated when it’s crowded), counter top and also removes some stains on textiles. And as opposed to many other all purpose cleaners it’s deep-cleaning and continues to clean after you have quit. All Clean is gentle and pH neutral even for sensitive materials.

Clothing & Shoe Mist easily freshen up your clothes and shoes on the go, and other diffcult-to-wash textiles. Lightly perfumed,
 but more importantly based on biotechnology – a bacterial culture that prevents and removes the source of unwanted odors. Taking care of your clothes without washing them has never been easier – just hang and spray them and you’re ready to go. We believe in enjoying life, living it fully and without leaving our footprints. And less washing, of course, means less footprint.

And of course, they are kind to people, the planet and the materials in our homes. Only available in Swedish so far, but please let us know your interest, and we’ll find a solution:




Pure Effect Sea Life Mist

Enjoy our new podcast
“Our Microbial Lives – Pure Effect Conversations ”

and the first episode
“How we care for textiles – and most of the time not”
on Spotify and Apple Play