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Make Bacteria Care for Your Materials

Today “clean” means more than just removing dirt. More people are choosing environmentally friendly cleaning products. Many also see the benefit of bringing good bacteria in their lives — for the stomach and the home — for a more probiotic lifestyle.

We believe in sustainable innovations, not going back to the horse and carriage, in order to live in better balance with the ecosystem and each other.  That’s why we do everything we can to develop sustainable and effective products that you’ll love to use. Pure Effect is a new generation of biotech-based cleaning and garment care, based on active bacterial culture that cleans deep and removes bad odor. Grease and dirt are broken down and odor-producing bacteria are kept away with the help of good microorganisms. Highly concentrated formulas for fewer unnecessary water transports, readily biodegradable and based on a renewable resource. It’s something we are sincerely proud of.

Lina Segerdahl &
Linda Rosendahl Nordin

  • Oh how great these products are... Eco-friendly, long lasting and easily biodegradable. A great cleanser in attractive packaging and good for the environment.

    Kristin Lagerqvist, elledecoration.se
  • Chores just got a bit more interesting... Thanks to @pureeffectsweden i've stumbled across their ethically produced garment care and cleaning products for the home. Their products are based on an active bacterial culture that cleans deep beneath the surface whilst being kind to people and the planet. Actually looking forward to giving them a whirl this afternoon. The clothing mist smells heavenly...
    @dhwelldesigns
  • Don't let the small bottles discourage you, they last for months! And they smell heavenly, especially the clothing and shoe mists. About time there was an environmentally friendly cleaning solution, that smells good, is budget friendly, looks great and takes so little space in your home. I have tried all the products and I am not going back.
    Katerina @onlydecolove
  • This is one of my favorite companies. I have a hard time not telling everyone about it and that is not like me at all. I have ordered from them three times now. Their products are amazing, last a long time and work really well. I think I have tried all their products. Their customer service is also superb! So kind and generous, and the packing is so well thought out.
    Mathilde, Denmark
  • ”When you bring your cleaning kit on a vacation, you either realize you are insane, or that you really love your cleaning kit!"
    Anna Rexlinger, Stockholm
  • I gave it to my mum and she has loved it so much that she's asked me to buy some more to give to friends. Apparently there is no better window cleaner! 
    Laura, Bristol
  • With three children in the family, there are always fingerprints and stains everywhere. I like to keep things nice and tidy, but I've been thinking about how healthy all the products really are for children. With Pure Effect, I can clean with a good conscience. I'm especially impressed by how spotlessly clean the stainless steel surfaces in the kitchen become.

    Adrienne Korsner, Stockholm
  • I've polished windows Pure Effect All Clean and I must say I'm impressed with the results. It provides absolutely the same results as the cleansers I use in my daily job as a window cleaner.

    Pelle - Näsby Park Window Cleaning

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