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Make Bacteria Care for Your Materials

Today “clean” means more than just removing dirt. More people are choosing environmentally friendly cleaning products. Many also see the benefit of bringing good bacteria in their lives – for body and home – for a more probiotic lifestyle.

We believe in sustainable innovations, not going back to the horse and carriage, in order to live in better balance with the ecosystem and each other.  That’s why we do everything we can to develop sustainable and effective products that you’ll love to use. Pure Effect is a new generation of biotech-based cleaning and garment care, based on active bacterial culture that cleans deep and removes bad odor. Grease and dirt are broken down and odor-producing bacteria are kept away with the help of good microorganisms. Highly concentrated formulas for fewer unnecessary water transports, readily biodegradable and based on a renewable resource. It’s something we are sincerely proud of.

Pure effect Clean Bath Clean Floor

podcast Our Bacterial Lives - Pure Effect Conversations

Podcast: Our Bacterial Lives - Pure Effect Conversations

Future calls for new behavior! Join the coming conversations about our microbial world hosted by Pure Effect. First hand discussions with bacteria enthusiasts, biotech professors, micro-organism experts and interesting thought leaders within lifestyle and design. Find an introduction to the podcast and its bacteria friendly world in the bonus track to this channel and subscribe to get notified of the very first episode! Welcome to the the place where everything is connected. Pure Effect Conversations is available where you find podcasts.


Introduction: Where did it all start?
Episode 1: How we care for textiles – or most of the time not with Vincent Nierstrasz, professor in Textile Materials Technology at the Swedish School of Textiles at the University of Borås
Episode 2: Your own microbiological fingerprint with Jan Klingler, German industrial designer

  • Don't let the small bottles discourage you, they last for months! And they smell heavenly, especially the clothing and shoe mists. About time there was an environmentally friendly cleaning solution, that smells good, is budget friendly, looks great and takes so little space in your home. I have tried all the products and I am not going back.
    Katerina @onlydecolove
  • Chores just got a bit more interesting... Thanks to @pureeffectsweden i've stumbled across their ethically produced garment care and cleaning products for the home. Their products are based on an active bacterial culture that cleans deep beneath the surface whilst being kind to people and the planet. Actually looking forward to giving them a whirl this afternoon. The clothing mist smells heavenly...
    @dhwelldesigns
  • Oh how great these products are... Eco-friendly, long lasting and easily biodegradable. A great cleanser in attractive packaging and good for the environment.

    Kristin Lagerqvist, elledecoration.se
  • ”When you bring your cleaning kit on a vacation, you either realize you are insane, or that you really love your cleaning kit!"
    Anna Rexlinger, Stockholm
  • This is one of my favorite companies. I have a hard time not telling everyone about it and that is not like me at all. I have ordered from them three times now. Their products are amazing, last a long time and work really well. I think I have tried all their products. Their customer service is also superb! So kind and generous, and the packing is so well thought out.
    Mathilde, Denmark
  • I gave it to my mum and she has loved it so much that she's asked me to buy some more to give to friends. Apparently there is no better window cleaner! 
    Laura, Bristol
  • With three children in the family, there are always fingerprints and stains everywhere. I like to keep things nice and tidy, but I've been thinking about how healthy all the products really are for children. With Pure Effect, I can clean with a good conscience. I'm especially impressed by how spotlessly clean the stainless steel surfaces in the kitchen become.

    Adrienne Korsner, Stockholm
  • I've polished windows Pure Effect All Clean and I must say I'm impressed with the results. It provides absolutely the same results as the cleansers I use in my daily job as a window cleaner.

    Pelle - Näsby Park Window Cleaning

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