Less laundry - what is the climate impact?

Webinar |  📅 August 27 | ⏰ 08:30–09:30 | 🌐 Online (Teams invite will be sent before the webinar) 

 
Join us this morning and learn more about the climate impacts of using textile spray versus traditional washing.

Three master’s students from KTH Royal Institute of Technology – Faika Fakhar, Madhia Hameed, and Srusti Daruri – have explored Pure Effect’s textile spray, based on odor-removing biotechnology, in their thesis projects. The students present their life cycle assessment (LCA) and findings about:

- the climate impacts - spraying vs. traditional washing
- the key role of consumer behavior
- and future research opportunities for circular transition

👉 In this one-hour session the students share their findings, insights, and experiences, and discuss what it could mean for the textile and fashion industry – and for more sustainable everyday living.
 
Moderated by:
Eva Maria Widlund Tedros, member of Pure Effect Advisory Board

Register here