Does Pure Effect work? This is what we base our effectiveness on
We get asked quite often: "Do you have proof that it works?" It's a good question, perhaps one of the most important you can ask.
The short answer is that we have several different types of support to show that Pure Effect works. Our confidence in the products is based on several combined factors: a biological mechanism relying on established knowledge about microorganisms and Bacillus subtilis, user tests, and experiences from thousands of people who have used the products in their daily lives.
No single part tells the whole story on its own. But when several different pieces of the puzzle point in the same direction, the picture becomes clearer.
How does Pure Effect work?
Pure Effect is based on biological processes. The good bacteria (Bacillus subtilis) help break down organic residues that contribute to odor, partly through enzymes produced by the bacteria.
That microorganisms break down organic matter is established knowledge and something that happens everywhere around us, in nature, in water, in soil, and on our own bodies. Pure Effect uses this principle to tackle odor between use and wash.
The goal is therefore not to hide odor with perfume or temporarily mask the problem. Instead, the bacteria work with organic material that remains on the textile after use and can contribute to odor development. For us, odor is therefore not just a matter of scent. It's also about microbiology.
What do we know from research?
Pure Effect's technology is based on microbiology and on the ability of microorganisms to break down organic material.
Bacillus subtilis is one of the world's most studied bacteria and has long been used as a model organism in microbiological research and biotechnology. An important characteristic of the bacterium is its ability to secrete enzymes that help it break down various types of materials in its environment and make nutrients available.
This is not a new or unknown characteristic of the bacterium. Bacillus subtilis is also used in biotechnology and industry precisely because of its ability to produce and secrete enzymes.
There is also research on the use of beneficial bacteria on textile materials. In the Swedish research and innovation project I-TEX, led by the former SP Technical Research Institute of Sweden, now RISE, textiles modified with beneficial bacteria were developed and evaluated, among other things. Pure Effect participated in the project which also contributed knowledge about the interaction between bacteria and textiles and showed that bacteria-containing textile solutions can be produced, washed, and used.
Within the framework of I-TEX, researchers have also studied the possibility of applying probiotic bacteria to textile material and investigated the viability and function of the bacteria on the textile.
This does not mean that all research on Bacillus subtilis or beneficial bacteria on textiles automatically constitutes scientific proof of the effect of Pure Effect's products. But the research provides support for several of the biological principles on which our technology is based.
For us, that distinction is important. We want to be clear about what established research shows, what our own tests show, and what we observe through many years of real-world use. It's only when we place these elements side by side that the whole becomes interesting.
What do users say?
But a biological mechanism is not enough of an answer. If people don't notice any difference in their daily lives, it matters less how interesting the theory is.
Over the years, thousands of people have made Pure Effect a part of their daily routine. We regularly receive stories about workout clothes being used more times before washing, about shoes staying fresher, and about garments that no longer feel like they need to be reset after every use.
Pure Effect currently has a rating of 4.7 out of 5 on Trustpilot.
A single customer experience is, of course, not scientific proof. But when similar experiences recur over many years and in many different areas of use, it is a relevant part of the overall picture.
What have our user tests shown?
We have also wanted to understand how Pure Effect works in more structured user tests. In four user tests conducted together with Wargön Innovation, with about 180 test subjects, 9 out of 10 stated that they washed less during the test period and that they wanted to continue using the product.
These are four user tests, not a scientific study that alone proves the product's effectiveness. But the results give us further knowledge about how the product works when people actually use it in their daily lives.
This is also an important part of what we want to achieve with Pure Effect. The goal is not just to remove odor. By making it easier to freshen up clothes and other textiles between washes, we want to help more people use what they already have for longer before it needs washing.
Why do we offer a 30-day satisfaction guarantee?
Perhaps the most concrete way we demonstrate our confidence in the products is not a study at all. It's our 30-day satisfaction guarantee.
We have worked with these products for many years and thousands of people have used them. At the same time, we know that different materials, habits, and areas of use vary. Therefore, we think it is reasonable that you should be able to try it yourself, at home and in your own daily life, without feeling any purchasing risk.
Many are surprised when they try it and discover how easy it is to freshen up garments and items between washes, or things that cannot be washed. If the products do not meet your expectations after you have used them, you will get your money back.
So, do we have proof that Pure Effect works?
We have established research and knowledge that supports the biological mechanism. We have user tests where 9 out of 10 stated that they washed less and wanted to continue using the product. And we have experiences from thousands of users over many years.
Yet, the question of proof keeps coming back. Perhaps because we often wish for a single study, a single test, or a single number that definitively determines if something works. But knowledge is rarely built from a single data point, especially when it comes to complex biological systems and what happens when a product is used in reality.
None of these parts tell the whole story on their own. But we must also be able to use our reasoning skills. When established knowledge of the mechanism, results from tests, and the experiences of thousands of people consistently point in the same direction, that too is knowledge.
We continue to test, learn, and build knowledge. But we stand firm in what we know today. And we are confident enough in our products to let anyone try them for themselves, with a 30-day satisfaction guarantee.
Frequently Asked Questions
How does Pure Effect work against odor?
Pure Effect contains beneficial bacteria (Bacillus subtilis) that help break down organic residues contributing to odor. In this way, the product addresses the root cause of the odor problem instead of merely masking the smell with perfume.
Is Pure Effect's effectiveness scientifically proven?
The biological mechanism behind Pure Effect is supported by established knowledge and research on Bacillus subtilis, enzyme production, and the ability of microorganisms to break down organic material. There is also research on the use of beneficial bacteria on textiles. Pure Effect has also conducted user tests, including with Wargön Innovation. However, a user test is not the same as a scientific study of the specific product, and we believe it is important to be clear about the distinction.
What is Bacillus subtilis?
Bacillus subtilis is a well-studied bacterial species found naturally in our environment. It is known for its ability to produce and secrete various enzymes that can help break down organic material. It is these types of biological processes that Pure Effect's technology is based on.
How quickly does Pure Effect work?
Pure Effect needs time to work. Spray on the textile and allow the product to act and dry. For strong or ingrained odors, the treatment may need to be repeated.
Does Pure Effect work on all materials?
Textile Spray can be used on most textiles, including delicate materials like wool, silk, and functional fabrics. Always follow the product's usage instructions and test on a less visible area if you are unsure.
What if Pure Effect doesn't work for me?
Pure Effect offers a 30-day satisfaction guarantee. If the product does not meet your expectations after you have tried it, you can use the guarantee and get your money back according to the terms.
