Topsellers
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Textile Spray - Odor Remover 500 ml
Regular price $44.00 CADRegular priceUnit price per -
Textile Spray - Odor Remover 75ml
Regular price $27.00 CADRegular priceUnit price per -
All Clean – Starter Kit
Regular price $37.00 CADRegular priceUnit price per
When you can’t or just don’t feel like doing laundry
Pure Effect removes odors from your clothes and gear when you can’t, don’t want to, or don’t feel like doing laundry.
Just hang them up, spray on, and wait a few hours while the good bacteria fight the odor-causing ones.
Your clothes, the environment, and your wallet will thank you — and it’s easy to take with you wherever you go.
Save time, energy, emissions, and extend the life of your clothes. Just hang up and spray them for a clean, fresh feel. It’s a life hack for a lifetime!
The sweaty look, without the sweaty smell
Pure Effect sprays freshen up clothes and tricky-to-wash items. They’re great at tackling odors you don’t like and also remove many fresh stains. Definitely worth a try.
The Low-Wash Gift Box
"Since always, the world of microorganisms has evoked our sense of wonder. They are the dark matter of biology: Omnipresent, but invisible. Minuscule, but wielding great power. Simplistic, but utterly essential to every ecosystem on the planet.
Since always, we wanted to be an active part of the green transition. Our interest in environmentally friendly solutions, a sustainable future and transformative, societal change soon developed into a passionate driving force.
Biotechnology served as our bridge between worlds.
With Pure Effect, we could finally introduce our cleaning products - everyday, easy-to-use applications of scientific research - intended to facilitate sustainable living and a more beautiful life."
Joachim Åhlander & Linda Rosendahl Nordin, Pure Effect
Pure Effect Journal
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Bacillus subtilis – the world's smallest factory
Bacillus subtilis is the name of the powerful cleaning bacteria used in Pure Effect’s cleaning products. To us, B. subtilis is a loyal and reliable workhorse - the foundation of...
Bacillus subtilis – the world's smallest factory
Bacillus subtilis is the name of the powerful cleaning bacteria used in Pure Effect’s cleaning products. To us, B. subtilis is a loyal and reliable workhorse - the foundation of...
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More Than Just Cleaning – The Impact and Pride ...
In my Pure Effect life, I’m not the least bit interested in fancy cleaning products. Sure, it’s fun that our products look stylish and visually appealing. That’s a nice bonus....
More Than Just Cleaning – The Impact and Pride ...
In my Pure Effect life, I’m not the least bit interested in fancy cleaning products. Sure, it’s fun that our products look stylish and visually appealing. That’s a nice bonus....
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Laundry Smarts: From Bad Odors to Sustainable F...
The Microbiome, Textiles, and Unpleasant Odors The human microbiome—all the microorganisms living on and in our bodies—plays a crucial role in how our clothes develop body odors. When fabric comes...
Laundry Smarts: From Bad Odors to Sustainable F...
The Microbiome, Textiles, and Unpleasant Odors The human microbiome—all the microorganisms living on and in our bodies—plays a crucial role in how our clothes develop body odors. When fabric comes...
Get inspired
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Pure Passion with Ludvig Alervall
The fashion industry needs a reset, and we need a fresh relationship with our wardrobes! Meet Ludvig Alervall, CEO and co-founder of the Swedish marketplace SLOWFASHION, focused on premium and...
Pure Passion with Ludvig Alervall
The fashion industry needs a reset, and we need a fresh relationship with our wardrobes! Meet Ludvig Alervall, CEO and co-founder of the Swedish marketplace SLOWFASHION, focused on premium and...
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Pure Passion with Ulf Skarin
Freedom on four wheels and a seasonal life, it attracts many but few live their dream. Ulf Skarin celebrates three years in his van! In the summer, he runs Kåseberga...
Pure Passion with Ulf Skarin
Freedom on four wheels and a seasonal life, it attracts many but few live their dream. Ulf Skarin celebrates three years in his van! In the summer, he runs Kåseberga...
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Pure Passion with Henrik Holmèn
Name: Henrik Holmén Location: Utby, Gothenburg Occupation: Tracks Recycle Favorite place: In a tent by a lake Family: Partner, two stepchildren, and two cats What did you do before Tracks...
Pure Passion with Henrik Holmèn
Name: Henrik Holmén Location: Utby, Gothenburg Occupation: Tracks Recycle Favorite place: In a tent by a lake Family: Partner, two stepchildren, and two cats What did you do before Tracks...
