Pure Effect Journal
How to care for your ski clothing, boots and ge...
Ski clothing and gear often start to smell long before they’re actually dirty. Here, we share how to remove odor from ski clothing, boots and equipment mid-season – without unnecessary...
How to care for your ski clothing, boots and ge...
Ski clothing and gear often start to smell long before they’re actually dirty. Here, we share how to remove odor from ski clothing, boots and equipment mid-season – without unnecessary...
How to keep your winter jacket fresh mid-season...
Your winter jacket is one of the most used garments in your wardrobe. It’s there day after day — and it needs to keep going for quite a while longer....
How to keep your winter jacket fresh mid-season...
Your winter jacket is one of the most used garments in your wardrobe. It’s there day after day — and it needs to keep going for quite a while longer....
Why wool pills – and how to keep your garments ...
Wool is one of the wardrobe’s most timeless materials. It keeps you warm when it’s cold, breathes as temperatures shift, and often stays with you for many years. That’s why...
Why wool pills – and how to keep your garments ...
Wool is one of the wardrobe’s most timeless materials. It keeps you warm when it’s cold, breathes as temperatures shift, and often stays with you for many years. That’s why...
When the party dress and blazer are on repeat –...
December is the time of year when party dresses, blazers, and all things sparkly go into overdrive. The problem? They often don't fare well in the washing machine or dry...
When the party dress and blazer are on repeat –...
December is the time of year when party dresses, blazers, and all things sparkly go into overdrive. The problem? They often don't fare well in the washing machine or dry...
Why Synthetic Clothes Smell – Even After Washing
We’re often asked why synthetic garments – especially sports tops, lined blazers and technical fabrics – smell of sweat even after washing. The answer lies in the chemistry of the...
Why Synthetic Clothes Smell – Even After Washing
We’re often asked why synthetic garments – especially sports tops, lined blazers and technical fabrics – smell of sweat even after washing. The answer lies in the chemistry of the...
Less laundry - what is the climate impact?
Webinar | 📅 Sept 23 | ⏰ 08:30–09:30 | 🌐 Online (Teams invite will be sent before the webinar) Join us this morning and learn more about the climate impacts...
Less laundry - what is the climate impact?
Webinar | 📅 Sept 23 | ⏰ 08:30–09:30 | 🌐 Online (Teams invite will be sent before the webinar) Join us this morning and learn more about the climate impacts...