Digital Marketing and E-commerce Internship (LIA, Praktik, Student Internship)

Are you looking to do an internship (LIA/praktik) as a part of your course?

Pure Effect was launched in Sweden in 2015, first in the Nordics to offer biotechnological garment care and interior cleaning for your entire home. The products are based on active bacterial culture that's effective on dirt and odor while being kind to people, materials, and the environment. We’re a Direct-to-Consumer (DTC) brand selling via our own e-commerce, which makes digital marketing and content essential. Therefore we need you!

Why join us?
We're on a mission, have fun and you will learn a lot by being part of our team. You’ll be part of shaping the brand, create and drive growth with an international DTC brand. You’ll work closely with the CEO, Linda Rosendahl Nordin - we will help you gain valuable insights from the company’s brand, e-commerce & marketing setup.

Skills & Requirements

  • You are absolutely passionate about digital marketing / social media / content / ecommerce.
  • You’re a self-going individual who can structure your own work day
  • Ability to have a creative approach to finding new ways of communication as well having a creative eye for the visual appeal of the brand identity
  • Strong attention to detail
  • Positive and constructive attitude to tackle also challenging situations
  • You are looking to do a full-time LIA internship OR can work at least 15 hours per week, for a minimum of 3 months, preferably 6-12 months

Required skills:

  • Fluent in English and Swedish. French is a plus.
  • Excellent copy & storytelling skills being able to create texts in different tones for different readers, always staying on brand
  • Working knowledge of top social media platforms like Facebook, Instagram and Youtube

Desirable skills:

  • Working knowledge of Meta ads manager, Shopify (or similar ecommerce platforms), Google Analytics & Canva.
  • Experience of photography (shooting & editing). From idea to caption, editing and distribution.
  • Search Engine Optimization


  • This is a non-paid internship for students
  • Start at any time. Minimum 4 months (min 15 h/week)

What you will do is depending on your background, previous experience and interests, we will design a role for you including some of the responsibilities listed below.

Your responsibilities:

Social Media & Community

  • Engage with our community on Instagram
  • Create relationships with relevant profiles and maintain relations with ambassadors and customers
  • Research and contact relevant organisations and communities to tap into
  • Management of Social Media accounts including posting content, repost, replying to comments and DMs.


  • Research trending content across platforms and suggest new content formats
  • Create engaging content for social media (Instagram, Facebook, TikTok, LinkedIn)
  • Digital design of assets for social media and website

Influencer Marketing

  • Source and contact potential influencers and partners

Performance Marketing

  • Launch and manage ads in FB, IG and Pinterest
  • Analyze social and digital media performance and suggest relevant activities to increase growth

Ecommerce Management

  • Day-to-day management and updating of the website
  • Website content creation
  • Analyze website user behaviour and functionality and guggest relevant activities to improve conversion

Welcome with your application to, or give us a call!