Smarter textile care for your business

Many businesses use textiles every day. Workwear, stage costumes, hotel textiles, training equipment, and other textiles often need to be refreshed much more frequently than they actually need to be washed.

With Pure Effect, you can remove odors between uses and allow textiles to be used longer before they need to be washed or dry-cleaned. The result is less wear and tear, less time spent, and a simpler everyday life.

Spray. Wait. Use again.

✓Less washing
✓Less wear and tear
✓Odor-free everyday life

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More wears. Fewer washes.

Save time, money, and resources.

Extend the life of textiles.

Reduce the environmental impact of laundry. Postpone new production.

Build the future of clothing care with us.

Solutions for businesses, resellers, and partners.

Laundry and odor in work clothes

For businesses where textiles are used every day

Pure Effect is currently used in many different environments where textiles need to stay fresh.

  • Hotels
  • Theatres and cultural institutions
  • Gyms and fitness facilities
  • Workplaces
  • Workwear and corporate apparel
  • Rental businesses

If you have textiles that are frequently used, Pure Effect will likely be very useful to you.

Quick refresh at work?

Spray bar at the office

Not all textiles need to leave the workplace to be refreshed.

With a Pure Effect Spray Bar, employees and visitors can easily refresh clothes, shoes, or other textiles directly on-site. A simple initiative that can reduce unnecessary washing and simultaneously make it easier to care for clothes between uses.

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Washing costs time, money, and the lifespan of clothes

More uses, fewer washes.

When odors can be removed between uses, it is not necessary to wash after every use.

This means, among other things:

  • less washing and dry cleaning
  • less wear and tear on textiles
  • less time spent by staff
  • longer lifespan for textiles
  • a better experience for employees and visitors

Let us find the right solution for you

Every business is different, so we'd be happy to start with a conversation about how your textiles are used and what your needs are.

Whether you're looking for products for your own business, want to implement Spray Bar, or need a solution for larger volumes, we'll help you find the right fit.

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How to use our Textile Spray

3 simple steps for an odor-free daily life
1

Spray

Spray directly on the material, making sure to cover the entire smelly area. When it comes to garments, odor often lingers in the armpits, collar, and lining, so it may be worthwhile to spray from the inside by turning the garment inside out.
2

Wait

Allow to work at room temperature while the good bacteria combat the odor-producing ones. Tough odor? Repeat and remember to spray where the odor is located.
3

Use again

Got it, the garment or item is ready for use again ✓

"If you only knew what you've done for someone who has struggled since their teens until now to avoid smelling and to avoid washing their shirts to death. So grateful!"

Angelica

"I use it for pretty much everything - my shoes when they don't smell so good, my wool garments that I can't wash the same way - it's so good, it really removes all odor"

Linnea, NK Atelier

"I spray my sweaty gym clothes - spray, fold and into the bag - like magic, the bacteria do the job and without hassle in the laundry room, they are ready for the next workout"

Eva-Lena

Pure Effect Textile Spray

FAQ

✓Does Pure Effect Textile Spray remove odors or mask them?

Pure Effect Textile Spray uses good bacteria to break down odor-producing bacteria.

No masking of unpleasant odors; the bacterial culture neutralizes odor sources deep down.

✓What materials can I use Pure Effect Textile Spray on?

Short answer: all materials that can withstand some moisture.

Pure Effects Textile Spray is pH-neutral and designed to be gentle even on delicate materials. Since it does not contain alcohol or harsh solvents, it is gentle on both fibers and finishes that can easily fade with traditional washing.

It therefore works perfectly on:
Silk and satin, wool and cashmere, linen and cotton, functional materials, sequins, tulle and other decorative details, fur, feathers and other natural materials (surface application), outerwear and blazers (where it is often the lining that carries the smell.)

Even leather and suede, which can be stained by water?
Yes, even leather and suede can withstand a light, light rain or the moisture from sweat in, for example, a shoe. So a light mist of Textile Spray is also fine. But spray from a distance to avoid staining the surface.

✓How much should I spray per garment or item?

You only need to spray where there is an odor and make sure the surface is covered, for example, in the armpit of a jacket or inside a shoe.

If the entire garment or item smells (e.g., musty or smoky), spray a light mist over the whole thing, preferably both outside and inside.

Repeat if necessary.

✓How long does a 500 ml bottle last?

500 ml is enough for approx. 400 sprays.

How long it lasts depends entirely on how and how often you use it. If you use the spray in your daily clothing routine, one bottle will last approximately 1–2 months.

If you use it more sporadically – for example, for sports shoes or individual garments – it can last a very long time.

✓ There are other sprays and linen waters – why should I use Pure Effect Textile Spray?

Most textile sprays and linen waters do one thing: they smell nice. They basically consist of perfumed water that adds a scent on top of the problem. This means that the smell will return as soon as the perfume fades, as nothing has fundamentally changed.

Pure Effect works differently. Our Textile Spray is developed to remove the very source of odor – organic residues that accumulate in fibers and on surfaces when we use our clothes, shoes, and equipment. Instead of masking, our biotechnology breaks down what causes the smell.

The result is cleaner textiles and surfaces, less wear and tear, and significantly fewer unnecessary washes.

By using Pure Effect continuously, you genuinely keep bad odors at bay and extend the lifespan of your belongings. It's the same logic as in nature: removing the cause instead of covering up the symptoms.

And in a society where we often overuse strong chemicals and strive for sterile environments, it's actually smarter – and gentler – to rely on beneficial microorganisms and natural processes. It's both more effective and more sustainable.

When it's actually time to do the laundry

Sometimes, refreshing and spot-treating isn't enough.

When the garment is dirty and needs a thorough cleaning, washing is the right step. But washing correctly is just as important as washing less often.

Our detergent cleans effectively even at 30-40 degrees Celsius without damaging fibers, color, or fit. You get better results with less impact.

Buy now - SEK 160