Topsellers

How does it work?

  • Why do textiles start to smell?

    Odor starts when bacteria break down sweat, oils, and skin residues. If the wrong bacteria take over, this process creates unpleasant smells that spread through the air.

  • Meet Bacillus subtilis

    Our biotechnological formula restores balance by adding good bacteria that push out odor-causing ones. Instead of masking smells, it neutralizes them at the source.

  • Hard-to-wash materials? No problem!

    With its antistatic effect and gentle pH, the formula is safe for materials that can handle a little moisture. It works beautifully on delicate textiles like wool, cashmere, silk, and down – and also on furniture and technical sports and outdoor fabrics.
  • MODE

    Fashion

    Bye, bye smell of good times. Wash less and extend the lifespan...

    Fashion

  • SPORT

    Sports

    Pure passion, pure sweat. Sports and outdoor enthusiasts know that performance materials...

    Sports

  • INTERIÖR

    Interior

    Bye, bye hassle cleaning. Some people like cleaning, others don’t. We like...

    Interior

When you can’t or just don’t feel like doing laundry

Pure Effect removes odors from your clothes and gear when you can’t, don’t want to, or don’t feel like doing laundry.

Just hang them up, spray on, and wait a few hours while the good bacteria fight the odor-causing ones.

Your clothes, the environment, and your wallet will thank you — and it’s easy to take with you wherever you go.


Save time, energy, emissions, and extend the life of your clothes. Just hang up and spray them for a clean, fresh feel. It’s a life hack for a lifetime!
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The sweaty look, without the sweaty smell

Pure Effect sprays freshen up clothes and tricky-to-wash items. They’re great at tackling odors you don’t like and also remove many fresh stains. Definitely worth a try.

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The Low-Wash Gift Box

Do you know someone who would rather do something else than laundry? Here, we have wrapped up two favorites that make life easier and gently extend the life of textiles and favorite garments. Use the spray to remove odors and stains, with the larger one for everyday use and the smaller one for travel.
TO THE OFFER

  • Top notch brand!

    Top notch brand! Less washing is possible. I've tried All Clean, Clean Bath and the Clothing Mist. No deception. Perfect effect.

    - Maxime, France

  • I love this product!

    I love this product! Perfect for vintage finds and smelly sportswear!

    - Klara, Sweden

  • I use Pure Effect for literally everyting around the house.

    I have been a happy customer since 2016 and these products are just fenomenal. I use Pure Effect for literally everyting around the house. Not to mention the dogs stuff, the car, in the stable, at the office... I will never go back to traditional cleaning products!


    - Anna, Denmark

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MORE REVIEWS

"Since always, the world of microorganisms has evoked our sense of wonder. They are the dark matter of biology: Omnipresent, but invisible. Minuscule, but wielding great power. Simplistic, but utterly essential to every ecosystem on the planet.

Since always, we wanted to be an active part of the green transition. Our interest in environmentally friendly solutions, a sustainable future and transformative, societal change soon developed into a passionate driving force.

Biotechnology served as our bridge between worlds.

With Pure Effect, we could finally introduce our cleaning products - everyday, easy-to-use applications of scientific research - intended to facilitate sustainable living and a more beautiful life."

Joachim Åhlander & Linda Rosendahl Nordin, Pure Effect

THE STORY OF PURE EFFECT

Pure Effect Journal

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Get inspired

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  • Pure Passion med Ludvig Alervall

    Pure Passion with Ludvig Alervall

    The fashion industry needs a reset, and we need a fresh relationship with our wardrobes! Meet Ludvig Alervall, CEO and co-founder of the Swedish marketplace SLOWFASHION, focused on premium and...

    Pure Passion with Ludvig Alervall

    The fashion industry needs a reset, and we need a fresh relationship with our wardrobes! Meet Ludvig Alervall, CEO and co-founder of the Swedish marketplace SLOWFASHION, focused on premium and...

  • Pure Passion med Ulf Skarin

    Pure Passion with Ulf Skarin

    Freedom on four wheels and a seasonal life, it attracts many but few live their dream. Ulf Skarin celebrates three years in his van! In the summer, he runs Kåseberga...

    Pure Passion with Ulf Skarin

    Freedom on four wheels and a seasonal life, it attracts many but few live their dream. Ulf Skarin celebrates three years in his van! In the summer, he runs Kåseberga...

  • Pure passion med Henrik Holmèn

    Pure Passion with Henrik Holmèn

    Name: Henrik Holmén  Location: Utby, Gothenburg  Occupation: Tracks Recycle  Favorite place: In a tent by a lake  Family: Partner, two stepchildren, and two cats What did you do before Tracks...

    Pure Passion with Henrik Holmèn

    Name: Henrik Holmén  Location: Utby, Gothenburg  Occupation: Tracks Recycle  Favorite place: In a tent by a lake  Family: Partner, two stepchildren, and two cats What did you do before Tracks...

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