5 ways to use Clean Floor Clean Floors formula breaks down tougher organic dirt, especially grease, and works deep into the pores of the materials. It can't renovate a surface, but it is the most effective...
Refresh your sneakers in 3 simple steps It’s the sneaker time of year and they probably need an instant refresh when you bring them out of the wardrobe, right? 1. Clean up the outside with Pure Effect...
Why do your sneakers and active-wear smell bad? On sweat and sweat odour - microbial ecology, biochemistry and genetics Sweat does not smell - in its original form. It is only when bacteria on the skin start to...
How do we clean tile joints? Dirty tile joints in the shower or in the kitchen counter perhaps? Or tile joints that you can no longer see what color they actually were? This is often due...
Norwegian Slow Design Studio on "Pure Effect" "Wouldn't it be a dream if thousands of little cleaners kept your home clean and tidy?" That's how Marianne Vigtel Hølland, creative designer, begins her story about Pure Effect. Marianne...
Bacteria clean up Michelangelo's sculptures There's a lot of interesting stuff happening in the microbial field and we're keeping an eye out to learn more and share innovations where microbes are helping us solve our...
