I senaste numret av magasinet Filter finns en artikel där journalisten Leon Voss Gustavsson ifrågasätter Pure Effect, i serien ´Flumkollen´. Vi är vana vid frågor, och ibland skepsis. Förändring sker sällan...
So, what’s worth knowing about microorganisms—or microbes, as they’re also called? Give us 5 minutes, and we’ll give you a crash course! We live in a microbiological world. The Earth...
Dry cleaning has been a go-to for keeping our clothes looking sharp, especially those made of delicate fabrics. But what's the real deal behind this seemingly magical process? Let's dive...
"We believe in sustainable innovation, to live in better balance with the ecosystem and each other. And we believe in the importance of good bacteria in our lives to make us feel good. There are technologies today that take their cue from nature's own solution, such as biotechnology.
If we care enough to make wiser choices, we can steer the future wherever we want. And we believe in aesthetics and emotion, having things around us that mean something to us."
Founder, Pure Effect
Freedom on four wheels and a seasonal life, it attracts many but few live their dream. Ulf Skarin celebrates three years in his van! In the summer, he runs Kåseberga...
Name: Henrik Holmén Location: Utby, Gothenburg Occupation: Tracks Recycle Favorite place: In a tent by a lake Family: Partner, two stepchildren, and two cats What did you do before Tracks...
Let us introduce Jacob Becker-Christensen, who we met on the small, green roads on which we both run our companies. Jacob is co-founder of the Danish fashion brand Nordenstjerne, together with...
We got to know Elin Ohm in her element, among the mountains. With her heart in outdoor life, nature and yoga, she runs Fjällanda together with Bea Viberg - retreats in...
