Pure Effect Journal

Bacillus subtilis - världens minsta fabrik

Bacillus subtilis – the world's smallest factory

Bacillus subtilis is the name of the powerful cleaning bacteria used in Pure Effect’s cleaning products. To us, B. subtilis is a loyal and reliable workhorse - the foundation of...

Bacillus subtilis – the world's smallest factory

Bacillus subtilis is the name of the powerful cleaning bacteria used in Pure Effect’s cleaning products. To us, B. subtilis is a loyal and reliable workhorse - the foundation of...

Mer än bara städning – impact och stoltheten med Pure Effects produkter

More Than Just Cleaning – The Impact and Pride ...

In my Pure Effect life, I’m not the least bit interested in fancy cleaning products. Sure, it’s fun that our products look stylish and visually appealing. That’s a nice bonus....

More Than Just Cleaning – The Impact and Pride ...

In my Pure Effect life, I’m not the least bit interested in fancy cleaning products. Sure, it’s fun that our products look stylish and visually appealing. That’s a nice bonus....

Tvättsmart: Från dålig lukt till hållbart mode

Laundry Smarts: From Bad Odors to Sustainable F...

The Microbiome, Textiles, and Unpleasant Odors The human microbiome—all the microorganisms living on and in our bodies—plays a crucial role in how our clothes develop body odors. When fabric comes...

Laundry Smarts: From Bad Odors to Sustainable F...

The Microbiome, Textiles, and Unpleasant Odors The human microbiome—all the microorganisms living on and in our bodies—plays a crucial role in how our clothes develop body odors. When fabric comes...

biotechnology in lab

What is biotechnology?

Bacteria and other microorganisms (including some fungi and algae) have always worked for us, even if we didn't realise it. Biotechnological processes have been used for thousands of years and...

What is biotechnology?

Bacteria and other microorganisms (including some fungi and algae) have always worked for us, even if we didn't realise it. Biotechnological processes have been used for thousands of years and...

Nya jeans, eller dricksvatten 10 år?

New jeans, or 10 years of drinking water?

Fashion, often associated with trends and style, hides a huge environmental impact, especially when it comes to water. For example, did you know that buying second-hand jeans can save 11,000...

New jeans, or 10 years of drinking water?

Fashion, often associated with trends and style, hides a huge environmental impact, especially when it comes to water. For example, did you know that buying second-hand jeans can save 11,000...