Pure Effect Journal
How to care for suede: Make your suede favorite...
Here is a simple guide on how to clean, protect, and refresh suede – from suede brushes and impregnation to how to remove odors.
How to care for suede: Make your suede favorite...
Here is a simple guide on how to clean, protect, and refresh suede – from suede brushes and impregnation to how to remove odors.
How often should you wash jeans? How to make th...
How often should you wash jeans? Learn how to avoid fading, shrinking, and wear and tear, and how to make your jeans last longer.
How often should you wash jeans? How to make th...
How often should you wash jeans? Learn how to avoid fading, shrinking, and wear and tear, and how to make your jeans last longer.
Why Synthetic Clothes Smell – Even After Washing
We’re often asked why synthetic garments – especially sports tops, lined blazers and technical fabrics – smell of sweat even after washing. The answer lies in the chemistry of the...
Why Synthetic Clothes Smell – Even After Washing
We’re often asked why synthetic garments – especially sports tops, lined blazers and technical fabrics – smell of sweat even after washing. The answer lies in the chemistry of the...
Why wool pills – and how to keep your garments ...
Pilling on wool is usually completely natural and not a sign of poor quality. Here's why it occurs, how to reduce the risk of pilling, and how to care for...
Why wool pills – and how to keep your garments ...
Pilling on wool is usually completely natural and not a sign of poor quality. Here's why it occurs, how to reduce the risk of pilling, and how to care for...
Does Pure Effect work? This is what we base our...
Does Pure Effect work? Read about the biological mechanism behind the products, what the research says, the results from our user tests, and experiences from thousands of users.
Does Pure Effect work? This is what we base our...
Does Pure Effect work? Read about the biological mechanism behind the products, what the research says, the results from our user tests, and experiences from thousands of users.
How to care for linen? This is how to keep it l...
How do you care for linen? We asked Ida Numadottir and Agneta Häll at Lindex for advice on washing, airing, and how to keep linen garments looking good for longer.
How to care for linen? This is how to keep it l...
How do you care for linen? We asked Ida Numadottir and Agneta Häll at Lindex for advice on washing, airing, and how to keep linen garments looking good for longer.