APPI

When you submit a Data Subject Access Request (DSAR) through our compliance page, our compliance provider Consentmo only processes your IP address and email address to handle your request. For more information, please see Consentmo's Data Processing Addendum.

Data Rectification

Use the link below to update or correct your account data if it is inaccurate.

Data Portability

You can use the links below to download all the data we store and use for a better experience in our store.

Access to Personal Data

You can use the link below to request a report containing all personal information we store. We will respond within 30 days.

Do Not Sell My Personal Information

If you do not consent to the collection or sale of your personal information to third parties, you can submit a request.

Right to be forgotten

Use this option if you want to remove your personal and other data from our store. Keep in mind that this process will delete your account, so you will no longer be able to access or use it.

Right to Restriction of Processing

Under certain circumstances, you have the right to request that we restrict or temporarily stop processing your personal data. Please contact us at info@pureeffectsweden.com for assistance.

Right to Object

You have the right to object to certain types of data processing, such as direct marketing or processing based on legitimate interests. To object, please contact us at info@pureeffectsweden.com.

Contact Information

For any questions regarding your personal data or privacy rights, please contact our Data Protection Officer (DPO):

Email: info@pureeffectsweden.com

Address: Lahällsvägen 48, (left entry of the building), 183 30 Täby , Sweden

Right to Lodge a Complaint

If you are dissatisfied with our response, you have the right to lodge a complaint with your national data protection authority.

Glossary

✓BIOTECHNOLOGY

Biotechnology involves using microorganisms to produce substances we need (such as medicines and environmentally friendly alternatives to chemicals) and to break down substances we want to remove; everything from grease and dirt to oil spills, wastewater, and toxic substances in soil and water.

✓BIOTECHNOLOGICAL CLEANING

The biological cleaning method differs radically from the chemical one. With the help of chemical cleaning agents, we can eliminate all life forms – friends and foes. This creates a temporary biological vacuum, where bacteria quickly re-establish themselves.
Cleaning with bacteria, Pure Effect's method, means that a selected and beneficial bacterial flora replaces that which arose randomly. Pure Effect's bacteria then effectively compete out the unwanted ones, which prolongs the effect of the biological cleaning.

✓ENZYMES

Enzymes are highly specialized substances produced by all living things. They are absolutely essential for specific biochemical reactions to take place at low temperatures, without the addition of energy, for example, inside the body. In laundry and cleaning products, enzymes specialized in breaking down fats, proteins, carbohydrates, and other organic waste are used.

✓FERMENTATION EXTRACT

A fermentation extract contains enzymes and forms the base of our cleaning products. The fermentation extract consists of fermenting bacteria and the enzymes they produce. The enzymes are specifically selected for our various products and their areas of application.

✓ENZYMATIC HYDROLYSIS

Enzymatic hydrolysis is a process where specialized enzymes break down larger molecules into their constituent parts using water molecules. Our bacteria cleave fat molecules (triglycerides) into glycerol and free fatty acids, making them easily soluble and simpler for our beneficial bacteria to break down and consume.

✓PROBIOTIC

Probiotic bacteria are living bacteria with beneficial effects – not least in our bodies. Among other things, their activity inhibits the growth of disease-causing bacteria.

✓MICROBIOME

The term "microbiome" is used to define and describe a specific microbial ecosystem – that is, an ecosystem consisting of microorganisms. These miniature ecosystems, however, operate under the same laws as all other ecosystems on Earth. Organisms compete for resources, cooperate in networks, or wage war against each other – and those most successfully adapting to the surrounding environment will survive, reproduce, and dominate.

✓BACTERIA

Bacteria are microorganisms, meaning single-celled life forms. Our relationship with them is complicated, as we know that some of them cause diseases. But we also know that bacteria are essential for life both in nature and in the body. For humans, they can be both friends and foes. Our "friends" can be induced to perform a variety of useful services – what we call biotechnology. At Pure Effect, we use the ability of beneficial bacteria to break down dirt and remove odors, as well as their ability to outcompete or combat undesirable bacteria.

All life on Earth can be divided into three large, overarching categories (domains), based on genetic data. These domains consist of Bacteria, Archaea, and Eukaryota. Bacteria consequently have an entire domain to themselves – a vast kingdom containing infinite variation and diversity. All bacteria, however, share certain common characteristics; among other things, they lack a cell nucleus. https://artfakta.se/taxa/5000052/information

The domain Archaea also contains only single-celled organisms. They lack a cell nucleus, but are not related to bacteria. Link: https://artfakta.se/taxa/5000082/information

The domain Eukaryota is characterized by a cell nucleus, but also largely consists of microorganisms. However, this kingdom also includes the exception: multicellular life forms; the visible "Life on Earth" – including ourselves. https://www.genteknik.se/ordlista/eukaryot/

✓MICROORGANISMS (microbes)

Microorganisms are very small, single-celled life forms that cannot be seen with the naked eye. "Microorganisms" or "microbes" is a collective term for bacteria, yeasts, microalgae, plankton, and molds, among others. These invisible life forms exist in all environments on Earth and play an important role in all ecosystems. They are the original force that drives the cycles of nature, and a large number of species (mainly bacteria) are essential for our own bodies.