Become a corporate customer
Pure Effect helps companies reduce unnecessary laundry, extend the lifespan of textiles, and create a simpler everyday life. From hotels, theatres, and gyms to offices, stores, and workplaces.
Whether you want to use Pure Effect in your own business, sell our products, or develop new solutions with us, there's a way in.
Spray. Wait. Use again.
✓Less laundry
✓Less wear and tear
✓Odour-free everyday life
Do you have your own shop?
Become a reseller
Do you want to offer your customers a new way to care for their textiles, clothes, and shoes? We collaborate with stores that want to sell Pure Effect and share our vision of less washing and longer use.
As a retailer, you will receive products, knowledge, and guidance that make it easy to introduce a new way of thinking about using and caring for clothes.
Are your work clothes washed because they smell?
Use Pure Effect in your business
Many textiles need to be refreshed much more often than they actually need to be washed. With Pure Effect, work clothes, suits, training equipment, hotel textiles, and other textiles can be used longer between washes, without compromising the experience.
This also includes Spraybar, a simple concept that allows employees and visitors to refresh clothes directly at the workplace.
Developing for the future
Partner with us
We believe that the future of garment care is built together. That's why we collaborate with brands, organizations, researchers, and companies that want to explore new ways to reduce washing and extend the life of textiles.
Do you have an idea or see an opportunity? Please get in touch.
How to use our Textile Spray
3 easy steps for an odor-free everyday life
1
Spray
Spray directly on the material, making sure to cover the entire smelly area. When it comes to garments, odor often lingers in the armpits, collar, and lining, so it may be worthwhile to spray from the inside by turning the garment inside out.
2
Wait
Allow to work at room temperature while the good bacteria combat the odor-producing ones. Tough odor? Repeat and remember to spray where the odor is located.
3
Use again
Got it, the garment or item is ready for use again ✓
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Textile Spray - Odor Remover 75ml
Regular price €16,95 EURRegular priceUnit price per -
Textile Spray - Odor Remover 500 ml
Regular price From €16,95 EURRegular priceUnit price per -
Textile Spray Refill - Odor Remover 1000 ml
Regular price €40,95 EURRegular priceUnit price per -
Low-Wash Gift Box - Medium
Regular price €35,95 EURRegular priceUnit price per€43,95 EURSale price €35,95 EURSale -
Textile Spray Family Bundle
Regular price €90,95 EURRegular priceUnit price per€112,95 EURSale price €90,95 EURSale
"If you only knew what you've done for someone who has struggled since their teens until now to avoid smelling and to avoid washing their shirts to death. So grateful!"
"I use it for pretty much everything - my shoes when they don't smell so good, my wool garments that I can't wash the same way - it's so good, it really removes all odor"
"I spray my sweaty gym clothes - spray, fold and into the bag - like magic, the bacteria do the job and without hassle in the laundry room, they are ready for the next workout"
Pure Effect Textile Spray
FAQ
✓Does Pure Effect Textile Spray remove odors or mask them?
Pure Effect Textile Spray uses good bacteria to break down odor-producing bacteria.
It doesn't mask the unpleasant smell; instead, the bacterial culture neutralizes the sources of odor deep down.
✓What materials can I use Pure Effect Textile Spray on?
Short answer: all materials that can withstand a little moisture.
Pure Effect Textile Spray is pH-neutral and developed to be gentle even on delicate materials. Since it does not contain alcohol or strong solvents, it is kind to both the fibers and to surface treatments that can easily dull with traditional washing.
It therefore works perfectly on:
Silk and satin, wool and cashmere, linen and cotton, functional materials, sequins, tulle and other decorative details, fur, feathers and other natural materials (surface application), outerwear and blazers (where, however, it is usually the lining that carries the odor.)
Even leather and suede, which can be stained by water?
Yes, even leather and suede can withstand a very light rain or the moisture from sweat in, for example, a shoe. So a light mist of Textile Spray is also fine. But spray from a distance to avoid staining the surface.
✓How much should you spray per garment or item?
You only need to spray where there is an odor and ensure the surface is covered, for example, in the armpit of a jacket or inside a shoe.
If the entire garment or item smells (e.g., musty or smoky), spray a light mist over the whole thing, preferably both outside and inside.
Repeat if necessary.
✓How long does a 500 ml bottle last?
500 ml is enough for about 400 sprays.
How long it lasts depends entirely on how and how often you use it. If you use the spray in your daily clothing routine, a bottle will last approximately 1–2 months.
If you use it more sporadically – for example, for sports shoes or individual garments – it can last a very long time.
✓ There are other sprays and linen waters out there – why should I use Pure Effect Textile Spray?
Most textile sprays and linen waters do one thing: they smell good. They basically consist of perfumed water that layers a scent on top of the problem. This means that the odor returns as soon as the perfume fades, because nothing has fundamentally changed.
Pure Effect works differently. Our Textile Spray is developed to remove the very source of odor – organic residues that accumulate in fibers and on surfaces when we use our clothes, shoes, and equipment. Instead of masking, our biotechnology breaks down what smells.
The result is cleaner textiles and surfaces, less wear and tear, and significantly fewer unnecessary washes.
By continuously using Pure Effect, you genuinely keep bad odors at bay and extend the lifespan of your belongings. It's the same logic as in nature: removing the cause instead of covering up the symptoms.
And in a society where we often overuse strong chemicals and strive for sterile environments, it's actually smarter – and gentler – to rely on good microorganisms and natural processes. It's both more effective and more sustainable.
When it's actually time to do the laundry
Sometimes, refreshing and spot-treating isn't enough.
When the garment is dirty and needs a thorough cleaning, washing is the right step. But washing correctly is just as important as washing less often.
Our detergent cleans effectively even at 30-40 degrees Celsius without damaging fibers, color, or fit. You get better results with less impact.
Pure Effect Laundry Wash
FAQ
✓What makes Pure Effect Laundry Wash different from regular detergents?
Conventional detergents focus on dissolving dirt and creating a “clean feeling,” often with perfume.
Laundry Wash is designed to also remove what remains in the fibers and causes recurring odors. This keeps garments fresh longer, even after you’ve worn them again.
Cleaning at low temperatures is gentle on textile fibers, making them last longer and shed fewer fibers during washing. We utilize biotechnology, where bacteria act as tiny enzyme factories that break down organic residues in the textile.
This means cleaning occurs deeper within the fibers, not just on the surface.
✓ Does Pure Effect Laundry Wash also work on delicate materials such as wool, linen, and silk?
The formula has a neutral pH and therefore also works on delicate materials such as wool, cashmere, silk, down, and sportswear.
Also suitable for more elegant materials such as silk, embroidery, feathers, and sequins. The formula does not contain enzymes that can damage silk or wool.
✓ Does Pure Effect Laundry Wash also work at low temperatures?
Yes. Laundry Wash is effective at temperatures as low as 30–40 degrees Celsius.
This achieves two things:
– Protects materials (less wear and tear, longer lifespan)
– Reduces microfiber shedding, especially from synthetic garments which shed more at higher temperatures.
So you get better results with less environmental impact.
✓ Does Pure Effect Laundry Wash work on sportswear and synthetics?
Yes, that's where you'll notice the biggest difference.
Synthetic fibres bind odours and do not always release them in a regular wash. That's why sweat odours can linger in clothes even after washing.
Laundry Wash breaks down residues in the fibres, making clothes smell less and feel fresh longer.
✓ How long does a bottle of Pure Effect Laundry Wash last?
As the detergent is highly concentrated, one bottle is enough for approximately 20 washes.
You only need 25 ml per full load.