Remove odors from shoes – without washing
Pure Effect removes the source of the odour instead of just masking it. Works perfectly for everything from dress shoes and boots to sneakers and training shoes.
✓Less washing
✓Less wear and tear
✓Odour-free everyday life
How to use our Textile Spray
Spray
Wait
Use again
Pure Effect Textile Spray
FAQ
✓Does Pure Effect Textile Spray remove odors or mask them?
Pure Effect Textile Spray uses good bacteria to break down odor-producing bacteria.
There's no masking of the unpleasant odor; instead, it's the bacterial culture that neutralizes the sources of the odor at their root.
✓What materials can I use Pure Effect Textile Spray on?
Short answer: all materials that can withstand a little moisture.
Pure Effects Textile Spray is pH-neutral and designed to be gentle even on delicate materials. As it contains no alcohol or strong solvents, it is kind to both fibers and finishes that can easily fade with traditional washing.
It therefore works perfectly on:
Silk and satin, wool and cashmere, linen and cotton, functional materials, sequins, tulle and other decorative details, fur, feathers and other natural materials (surface application), outerwear and jackets (where, however, it is usually the lining that carries the odor).
Even leather and suede, which can be stained by water?
Yes, even leather and suede can withstand light rain or moisture from sweat, for example in a shoe, so a light mist of Textile Spray is also fine. But spray from a distance to avoid staining the surface.
✓How much should one spray per garment or item?
You only need to spray where there is an odor and ensure the surface is covered, for example, in the armpit of a jacket or inside a shoe.
If the entire garment or item smells (e.g., musty or smoke), spray a light mist over the whole thing, preferably both outside and inside.
Repeat if necessary.
✓How long does a 500ml bottle last?
500 ml is enough for approximately 400 sprays.
How long it lasts depends entirely on how and how often you use it. If you use the spray in your daily clothing routine, a bottle will last approximately 1–2 months.
If you use it more sporadically – for example, for sports shoes or individual garments – it can last a very long time.
✓ There are other sprays and linen waters – why should I use Pure Effect Textile Spray?
Most textile sprays and linen waters do one thing: they smell good. They basically consist of perfumed water that layers a scent on top of the problem. This means the smell returns as soon as the perfume fades, as nothing has fundamentally changed.
Pure Effect works differently. Our Textile Spray is developed to remove the very source of odor – organic residues that accumulate in fibers and on surfaces when we use our clothes, shoes, and equipment. Instead of masking, our biotechnology breaks down what causes the smell.
The result is cleaner textiles and surfaces, less wear and tear, and significantly fewer unnecessary washes.
By using Pure Effect continuously, you genuinely keep bad odors at bay and extend the lifespan of your belongings. It's the same logic as in nature: removing the cause instead of covering up the symptoms.
And in a society where we often overuse strong chemicals and strive for sterile environments, it's actually smarter – and gentler – to lean on beneficial microorganisms and natural processes. It's both more effective and more sustainable.
What our customers say
"Works better than anything I've tried – always spray my son's football boots"
"A real lifehack for your floorball shoes and anything else that starts to smell during the season"
"I run several times a week and this is the only thing that has kept my shoes fresh over time"
Why Pure Effect?
Fewer washes
Pure Effect removes odors and freshens garments and belongings - without washing. It breaks down what causes the smell instead of just adding a scent on top.
Why Pure Effect?
Minor wear
Pure Effect removes odors with the help of good bacteria and therefore has a pH value that is gentle on all materials that can tolerate some moisture. Perfect for delicate materials such as wool, suede, linen, silk, etc.
Why Pure Effect?
Odor-free everyday life
Pure Effect removes odors for those who can't, won't, or don't have the energy to wash. A real life hack for everyday life. It's easy to use and can be taken anywhere. At home, in your gym bag, on your travels.