Pure Effect x Formex 2026

Biotechnology involves using microorganisms to produce substances we need (such as medicines and environmentally friendly alternatives to chemicals) and to break down substances we want to remove; everything from grease and dirt to oil spills, wastewater, and toxic substances in soil and water.

The biological cleaning method differs radically from the chemical one. With the help of chemical cleaning agents, we can eliminate all life forms – friends and foes. This creates a temporary biological vacuum, where bacteria quickly re-establish themselves.
Cleaning with bacteria, Pure Effect's method, means that a selected and beneficial bacterial flora replaces that which arose randomly. Pure Effect's bacteria then effectively compete out the unwanted ones, which prolongs the effect of the biological cleaning.

Enzymes are highly specialized substances produced by all living things. They are absolutely essential for specific biochemical reactions to take place at low temperatures, without the addition of energy, for example, inside the body. In laundry and cleaning products, enzymes specialized in breaking down fats, proteins, carbohydrates, and other organic waste are used.

A fermentation extract contains enzymes and forms the base of our cleaning products. The fermentation extract consists of fermenting bacteria and the enzymes they produce. The enzymes are specifically selected for our various products and their areas of application.

Enzymatic hydrolysis is a process where specialized enzymes break down larger molecules into their constituent parts using water molecules. Our bacteria cleave fat molecules (triglycerides) into glycerol and free fatty acids, making them easily soluble and simpler for our beneficial bacteria to break down and consume.

Probiotic bacteria are living bacteria with beneficial effects – not least in our bodies. Among other things, their activity inhibits the growth of disease-causing bacteria.

The term "microbiome" is used to define and describe a specific microbial ecosystem – that is, an ecosystem consisting of microorganisms. These miniature ecosystems, however, operate under the same laws as all other ecosystems on Earth. Organisms compete for resources, cooperate in networks, or wage war against each other – and those most successfully adapting to the surrounding environment will survive, reproduce, and dominate.

Bacteria are microorganisms, meaning single-celled life forms. Our relationship with them is complicated, as we know that some of them cause diseases. But we also know that bacteria are essential for life both in nature and in the body. For humans, they can be both friends and foes. Our "friends" can be induced to perform a variety of useful services – what we call biotechnology. At Pure Effect, we use the ability of beneficial bacteria to break down dirt and remove odors, as well as their ability to outcompete or combat undesirable bacteria.

All life on Earth can be divided into three large, overarching categories (domains), based on genetic data. These domains consist of Bacteria, Archaea, and Eukaryota. Bacteria consequently have an entire domain to themselves – a vast kingdom containing infinite variation and diversity. All bacteria, however, share certain common characteristics; among other things, they lack a cell nucleus. https://artfakta.se/taxa/5000052/information

The domain Archaea also contains only single-celled organisms. They lack a cell nucleus, but are not related to bacteria. Link: https://artfakta.se/taxa/5000082/information

The domain Eukaryota is characterized by a cell nucleus, but also largely consists of microorganisms. However, this kingdom also includes the exception: multicellular life forms; the visible "Life on Earth" – including ourselves. https://www.genteknik.se/ordlista/eukaryot/

Microorganisms are very small, single-celled life forms that cannot be seen with the naked eye. "Microorganisms" or "microbes" is a collective term for bacteria, yeasts, microalgae, plankton, and molds, among others. These invisible life forms exist in all environments on Earth and play an important role in all ecosystems. They are the original force that drives the cycles of nature, and a large number of species (mainly bacteria) are essential for our own bodies.