
Discover Pure Effect and 'low-wash'
Why wash and wear out your clothes if you don’t have to? Taking care of our stuff and shopping less is a concrete way to help fix the climate. The ‘no-wash’ or ‘low-wash’ movement is growing, and we’re all for it. We help by freshening up and removing odors with Bacillus subtilis. Save time, energy, emissions, and extend the life of your clothes. Just hang, spray, and repeat.
Low-Wash Collection
-
Textile Spray - Odor Remover 75ml
Regular price 180 SEKRegular priceUnit price / per -
Textile Spray - Odor Remover 500 ml
Regular price 295 SEKRegular priceUnit price / per -
Textile Spray Refill - Odor Remover 1000 ml
Regular price 450 SEKRegular priceUnit price / per -
Textile Spray Family Bundle
Regular price 995 SEKRegular priceUnit price / per1 245 SEKSale price 995 SEKSale -
Low-Wash Gift Box - Medium
Regular price 395 SEKRegular priceUnit price / per -
Low-Wash Gift Box - Large
Regular price 495 SEKRegular priceUnit price / per -
Textile Spray - Odor Remover 75 ml - 2-pack Daybreak & Nordic Oak
Regular price 295 SEKRegular priceUnit price / per -
Textile Spray - Odor Remover - 2-pack 75 ml Green Leaves & White Clover
Regular price 295 SEKRegular priceUnit price / per

BBC: The rise of the 'no-wash' movement
"Basically, in life, rule of thumb: if you don't absolutely have to clean anything, don't clean it. (...) I am incredibly hygienic myself, but I'm not a fan of dry cleaning or any cleaning, really."
- Stella McCartney

Monocle Podcast 330: Pure Effect
Listen to the episode (7 min) about how the Pure Effect journey began, why microorganisms mean everything to us humans and the planet, and how biotechnology works.