Textile Spray - Odor Remover 500 ml

Yes, what we perceive as dirt and odor consists of organic matter: sweat, grease, skin particles, food residues, biofilm. For bacteria, it is nutrients. Therefore, it is a misconception that "bacterial" is the same as "unhygienic".

Biological cleaning is based on the natural process where microorganisms and their enzymes break down what causes odor and coatings – whether it is in a textile fiber or on a hard surface.

This means that the dirt truly disappears, instead of just being masked by a pleasant scent.

It may sound unexpected, but bacteria are constantly regulating each other in nature. Some species thrive together, others compete for space and food. It's a living system and the same process that occurs on a T-shirt or a tabletop.

Sweat itself doesn't smell. It's when gram-negative bacteria on the skin or in the garment start breaking down sweat and skin residues that they release foul-smelling substances.

Pure Effect instead uses gram-positive Bacillus bacteria – a group that is safe, non-pathogenic, and well-known in biotechnology.

Here's how it works:

1. Competition for the surface
The Bacillus bacteria colonize the surface and take up the space and resources that the foul-smelling, gram-negative bacteria would otherwise use. When gram-negative bacteria don't get space, they cannot produce as much odor.

2. Enzyme production that breaks down what smells.
Bacillus Subtilis produces enzymes that break down organic residues – what we perceive as dirt in textile materials and on hard surfaces. For example, sweat residues, urea near a toilet, or fat (which acts as the dirt's mortar) and other "odor food." The difference is that they do it without producing the foul-smelling byproducts that gram-negative bacteria do.

3. Stable, long-lasting effect.

When the Bacillus bacteria remain on the fabric or in the pores of the surface, they continue to work until the source of the odor is broken down. This is why the odor often doesn't return immediately but gradually as you use the garment or surface and "dirty" it again. For the best and most long-lasting effect, continue to replenish with bacteria and spray as the garment or surface is used.

Short summary:
Gram-negative bacteria often produce foul-smelling substances.

Our gram-positive Bacillus outcompete them + break down dirt without releasing odors.

Pure Effect Textile Spray uses live Bacillus bacteria that break down the source of the odour instead of just masking it. The bacteria continue to work in the textile as long as there are organic residues left to break down, providing a long-lasting effect.

Read more about how Textile Spray works, which materials it can be used on, and other common questions here.

Yes, Pure Effect All Clean is developed to both clean and help break down odors at the source. It contains live Bacillus bacteria that work deeply by breaking down organic residues and dirt – even in pores and hard-to-reach surfaces where odors often originate.

Read more frequently asked questions about All Clean, how the product is used, and which surfaces it is suitable for here.

Delivery within Sweden
SEK 39, always FREE SHIPPING for orders over SEK 500.
Delivery within 1-4 business days.

Delivery within Europe:
7 Euros.
Delivery within 5-10 days.

Shipping to the rest of the world:
10-20 Euros (see at checkout).
Delivery within 10-15 days.

Delivery via PostNord/DHL/FedEx.

Your satisfaction is our top priority.

If the products don't live up to your expectations after 30 days of use, we'll give you your money back!