Skip to product information
1 of 1

pureeffectsweden

All & Friends Starter Kit

All & Friends Starter Kit

Regular price €43,95 EUR
Regular price €53,95 EUR Sale price €43,95 EUR
Sale Sold out
Taxes included. Shipping calculated at checkout.
  • Satisfaction Guarantee
  • 30 days refund policy
  • Worldwide shipping

All & Friends is all you need for an easy clean with extra shine for all your home's surfaces. Easy to use and easy to love.

Package includes:

All Clean Start Kit – 6 months* of all-purpose cleaning for your entire home. Unique formula based on an active bacterial culture that effectively breaks down grease, dirt and odor. A whole-home remedy simplifies both everyday and major cleaning. All Clean concentrate (30 ml) and spray bottle (300 ml).

Clean Bath – Cleaning cream for limescale removal and tougher dirt such as soap and shampoo deposits. Really clean joints and extra shine on stainless steel and shower glass walls. Gentle alternative to corrosive acids. 1 liter, ready to use.

Clean Floor – Comfortable barefoot floors and effective cleaning in the smallest pores of floor materials. Unique formula based on an active bacterial culture that cleans deep down and continues to work even after cleaning. For all water-resistant floor types; tiles, plastic, laminate, treated wood floors etc. 300 ml concentrate, gives 60 liters of mixed Clean Floor.

Remember that

Clean Bath is an acidic product (pH 3.5) and may have a bleaching effect if left on the surface before wiping. Therefore, limit its use on sensitive materials, such as marble and other porous stones that may stain. On these surfaces we recommend Pure Effect All Clean.

DOSAGE & INGREDIENTS

All Clean: Gently shake All Clean concentrate before use to mix the contents. Fill the spray bottle with water and drop in two (2) pipettes of All Clean concentrate. Mix into a new spray bottle every two weeks for best results. *6 months of all-round cleaning based on mixing a new spray bottle every two weeks.

Ingredients: 5-10% non-ionic surfactant, <5% amphoteric surfactant, preservative (phenoxyethanol), color, perfume. Also contains bacterial culture, active fermentation extracts and water.

Clean Bath: ready-mixed for direct use. 1 liter.

Ingredients: <2% amphoteric surfactant, <2% non-ionic surfactant, active fermentation extracts, L-lactic acid, perfume and water.

Clean Floor: in bucket (1:200)

15 ml concentrate mixed in 3 liters of cold/warm water.
30 ml concentrate mixed in 6 liters of cold/warm water.

Clean Floor is highly concentrated and long lasting. Both you and the environment benefit from diluting the product yourself, but be sure to use the correct dosage (1:200). 300 ml concentrate gives 60 liters of Clean Floor.

Ingredients: 5-10% non-ionic surfactant, <5% amphoteric surfactant, preservative (phenoxyethanol), perfume. Also contains bacterial culture, active fermentation extracts and water.

Shelf life: Opened bottle has a shelf life of 2 years. Store like other cleaning products. Normal room temperature, not in direct sunlight.

Environmental information: The product is readily biodegradable. The packaging is made of recyclable plastic and is disposed of as hard plastic packaging.

Pure Effect is a new generation of clothing care and cleaning products that breaks down dirt and odors using an active bacterial culture. Always sustainable and effective products with care for you, your loved ones and our shared environment.

How does it work

Usage

Product specification

Ingredients & Shelf life

All Clean ingredients: 5-10% non-ionic surfactant, <5% amphoteric surfactant, preservative (2-bromo-2-nitropropane-1,3-diol), colour, fragrance. Also contains bacterial culture, active fermentation extracts and water.

Clean Bath ingredients: <2% amphoteric surfactant, <2% non-ionic surfactant, active fermentation extracts, L-lactic acid, fragrance and water.

Clean Floor ingredients: 5-10% non-ionic surfactant, <5% amphoteric surfactant, preservative (2-bromo-2-nitropropane-1,3-diol), fragrance. Also contains bacterial culture, active fermentation extracts and water.

Shelf life: Opened bottle is durable for 2 years. Store like other cleaning products. Normal room temperature, not in direct sunlight.

Environmental information: The product is readily biodegradable. The packaging is made of recyclable plastic and should be sorted as hard plastic packaging.

View full details

FAQ

FAQ

✓ Can bacteria really remove odors and clean?

Yes, what we perceive as dirt and odor consists of organic matter: sweat, grease, skin particles, food residues, biofilm. For bacteria, it is nutrients. Therefore, it is a misconception that "bacterial" is the same as "unhygienic".

Biological cleaning is based on the natural process where microorganisms and their enzymes break down what causes odor and coatings – whether it is in a textile fiber or on a hard surface.

This means that the dirt truly disappears, instead of just being masked by a pleasant scent.

✓ How can bacteria remove sweat odor and dirt?

It may sound unexpected, but bacteria are constantly regulating each other in nature. Some species thrive together, others compete for space and food. It's a living system and the same process that occurs on a T-shirt or a tabletop.

Sweat itself doesn't smell. It's when gram-negative bacteria on the skin or in the garment start breaking down sweat and skin residues that they release foul-smelling substances.

Pure Effect instead uses gram-positive Bacillus bacteria – a group that is safe, non-pathogenic, and well-known in biotechnology.

Here's how it works:

1. Competition for the surface
The Bacillus bacteria colonize the surface and take up the space and resources that the foul-smelling, gram-negative bacteria would otherwise use. When gram-negative bacteria don't get space, they cannot produce as much odor.

2. Enzyme production that breaks down what smells.
Bacillus Subtilis produces enzymes that break down organic residues – what we perceive as dirt in textile materials and on hard surfaces. For example, sweat residues, urea near a toilet, or fat (which acts as the dirt's mortar) and other "odor food." The difference is that they do it without producing the foul-smelling byproducts that gram-negative bacteria do.

3. Stable, long-lasting effect.

When the Bacillus bacteria remain on the fabric or in the pores of the surface, they continue to work until the source of the odor is broken down. This is why the odor often doesn't return immediately but gradually as you use the garment or surface and "dirty" it again. For the best and most long-lasting effect, continue to replenish with bacteria and spray as the garment or surface is used.

Short summary:
Gram-negative bacteria often produce foul-smelling substances.

Our gram-positive Bacillus outcompete them + break down dirt without releasing odors.

✓ How does Pure Effect Textile Spray remove odor without washing?

Pure Effect Textile Spray uses live Bacillus bacteria that break down the source of the odour instead of just masking it. The bacteria continue to work in the textile as long as there are organic residues left to break down, providing a long-lasting effect.

Read more about how Textile Spray works, which materials it can be used on, and other common questions here.

✓ Does Pure Effect All Clean remove both odor and dirt?

Yes, Pure Effect All Clean is developed to both clean and help break down odors at the source. It contains live Bacillus bacteria that work deeply by breaking down organic residues and dirt – even in pores and hard-to-reach surfaces where odors often originate.

Read more frequently asked questions about All Clean, how the product is used, and which surfaces it is suitable for here.

✓ What are the shipping costs and how quickly will my order be delivered?

Delivery within Sweden
SEK 39, always FREE SHIPPING for orders over SEK 500.
Delivery within 1-4 business days.

Delivery within Europe:
7 Euros.
Delivery within 5-10 days.

Shipping to the rest of the world:
10-20 Euros (see at checkout).
Delivery within 10-15 days.

Delivery via PostNord/DHL/FedEx.

✓ What does the 30-day satisfaction guarantee mean?

Your satisfaction is our top priority.

If the products don't live up to your expectations after 30 days of use, we'll give you your money back!

What our customers say

"I'm so happy this is the first time I haven't smelled of sweat for a whole day. If you only knew what you've done for someone who has struggled since their teens until now to not smell and avoid ruining their shirts in the wash. So grateful"

Angelica

"I love the textile spray, it's the best thing I've bought. I use it every day."

Arvid

"I use the spray daily after my workouts and for my favourite clothes to wash them less. (When I travel, I always bring my Pure Effect with me, it works really well for snowboard and ski trips.) Now I can't be without it."

Chris