Fräscha upp dina sneakers i 3 enkla steg

Refresh your sneakers in 3 simple steps

It’s the sneaker time of year and they probably need an instant refresh when you bring them out of the wardrobe, right?

1. Clean up the outside with Pure Effect All Clean. You can also try some toothpaste, vinegar or just a regular warm water rub for the simple stains. (Google it, there’s a ton of advice out there!)

2. Fix the shoe laces. Either you might need to buy new ones, but try washing the old ones first in a washing bag in the laundry machine. It's such a great trick to get a "sneaker face lift".

3. Refresh the inside with Pure Effect Clothing & Shoe Mist. Powered by a bacterial culture that removes the source of the bad odor. Now this is not just some perfumed water, its a super efficient technology to remove bad odors, for real. (Read more about what causes the smell of sweat and odors in this blog.)

How does cleaning with bacteria really work?
Basically, it’s pure logic. We live in a microbial world, and microbes take care of the biological degradation in nature – by producing enzymes and other substances that break down organic matter. They are also a vital part of human health and our ecosystem. Our carefully selected perfumes give that first instant reward. A protein puts a lid over the odor; the direct-effect. Then the active bacterial culture provide the time-release effect, by degrading the source of the odor. Beautiful, isn’t it?

Refresh like an astronaut – without water!
Imagine traveling in space, with a minimum of luggage and no water access. How would you do your laundry and stay fresh? In fact the professionals in space choose fabrics of best quality and that prevents bad odors and stains. NASA reached out to us a couple of years ago, to know more about our less washing technology and asked for evidence of how we refresh textiles and remove odor with biotechnology. Today we know they use bacteria as one of many ways to stay fresh in space, with limited water access.

We exist because microbes allow us to
Microbes were the first life on Earth, when it formed 4-5 billion years ago. And they are everywhere – on every surface around us, on our skin and in our bodies. We depend on microorganisms to exist, and they will be here when we die. They are tiny and many, a milliliter of fresh water contains more than a million of them, and a gram of soil can contain over 40 billion microorganisms. This planet belong to microorganisms and we are here because they let us.

That’s why we have developed cleaning and garment care based on the knowledge about the microbial world we live in.

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