"Since always, the world of microorganisms has evoked our sense of wonder. They are the dark matter of biology: Omnipresent, but invisible. Minuscule, but wielding great power. Simplistic, but utterly essential to every ecosystem on the planet.

Since always, we wanted to be an active part of the green transition. Our interest in environmentally friendly solutions, a sustainable future and transformative, societal change soon developed into a passionate driving force.

Biotechnology served as our bridge between worlds.

With Pure Effect, we could finally introduce our cleaning products - everyday, easy-to-use applications of scientific research - intended to facilitate sustainable living and a more beautiful life."

Joachim Åhlander & Linda Rosendahl Nordin, Pure Effect