Collection: Christmas Gifts

The Christmas gift of the year is Pure Effect. Just as fitting under the tree as in Secret Santa. For anyone who can’t, won’t, or simply refuses to do laundry.

Perfect for the daughter who just flew the nest, the partner who works out more than they shower, and the fashion-forward grandma with impeccable style (but zero interest in the washing machine).

Pure Effect freshens up clothes and gear without a single wash. Hang it up, spray it on, do something else for a couple of hours, and let the good bacteria take on the odor-causing ones. Smart for the time you save. Kind to your clothes, the planet, and your wallet. And a bonus: easy to bring anywhere.