Does Pure Effect work? We had Wargön Innovation test it.
4 tests. 180+ participants. From smell and stains to actual everyday use.
Pure Effect has been tested by Wargön Innovation in real-life user tests. Participants used the products in their daily lives to see if biological textile care can actually reduce the need for washing.
What did the tests show?
Less washing. Less odor. Longer lifespan.
After four weeks of using Pure Effect in the LowWash test, 89% of participants stated that they had reduced how often they washed their clothes.
In the test of textiles that cannot be easily washed – such as shoes, sports equipment, and work and stage clothes, over 90% of participants stated that they wanted to continue using the spray after the test period.
Who are Wargön Innovation?
Wargön Innovation is an innovation environment that develops and tests new solutions for a more sustainable future. They work with textiles, circular material flows, and new technologies to reduce resource consumption, among other things.
What tests were performed?
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Test 1 - Garments requiring special care
Testing Pure Effect's ability to reduce odors and stains on garments and items, so they can be used longer instead of being discarded.
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Test 2 - Washing vs. spray
Comparison between washing and Pure Effect over time, focusing on garment wear and the possibility of extending clothes' lifespan.
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Test 3 - Function on various materials
Test of Pure Effect's effectiveness on odors and stains in various types of textile materials.
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Test 4 - NoWash and LowWash
Over 180 people have tested how Pure Effect can reduce everyday laundry and keep garments and items fresh longer, even those that are rarely or never washed.
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Which product was tested?
Pure Effect Textile Spray
Pure Effect Textile Spray is a biotechnological textile spray that removes odors and freshens clothes and other textiles between washes.
The biological processes break down organic residues that odor-producing bacteria feed on, instead of just masking the odor.
The spray is designed to allow textiles to be used multiple times before needing to be washed.