Remove odors from workout clothes, shoes, and sports equipment

Pure Effect removes the odour itself instead of just masking it, making it perfect for activewear, shoes, and frequently used equipment.

✓Less washing
✓Less wear and tear
✓Odour-free everyday life

Buy here - from 180 SEK

Free shipping

On all orders over 500 SEK within Sweden

Warranty

Always 30-day satisfaction guarantee

10% off your entire order

New customer? Get 10% off your first purchase

  • 1. Spray

    Spray directly onto the material and ensure that the entire odorous surface is covered. In the case of garments, odor often settles in the armpits, collar, and lining, so it might be worthwhile to start from the inside by hanging the garment inside out.

  • 2. Wait

    Leave to work at room temperature while the good bacteria fight the odor-producing ones. Tough odor? Repeat and remember to spray where the odor is.

  • 3. Use again

    Done, the garment or item is ready to be used again ✓

Pure Effect Textile Spray

FAQ

✓Does Pure Effect Textile Spray remove odors or just mask them?

Pure Effect Textile Spray uses good bacteria to break down odor-producing bacteria.

It doesn't just mask the unpleasant odor; the bacterial culture neutralizes the odor sources deep down.

✓What materials can I use Pure Effect Textile Spray on?

Short answer: all materials that can withstand a little moisture.

Pure Effects Textile Spray is pH-neutral and designed to be gentle even on delicate materials. Since it does not contain alcohol or strong solvents, it is kind to both fibers and finishes that can easily fade with traditional washing.

It therefore works excellently on:
Silk and satin, wool and cashmere, linen and cotton, functional materials, sequins, tulle and other decorative details, fur, feathers and other natural materials (surface application), outerwear and blazers (where it is usually the lining that carries the odor.)

Even leather and suede, which can be stained by water?
Yes, even leather and suede can withstand a light, light rain or the moisture from sweat in, for example, a shoe. so a light mist of Textile Spray also works well. But spray from a distance to avoid staining the surface.

✓How much should I spray per garment or item?

You only need to spray where there is an odor and make sure the surface is covered, for example, in the armpit of a jacket or inside a shoe.

If the entire garment or item smells (e.g., basement or smoke), spray a light mist over the whole thing, preferably both outside and inside.

Repeat if necessary.

✓How long does a 500ml bottle last?

500 ml is enough for approx. 400 sprays.

How long it lasts depends entirely on how and how often you use it. If you use the spray in your daily clothing routine, one bottle will last approximately 1–2 months.

If you use it more sporadically – for example, for sports shoes or individual garments – it can last a very long time.

✓ There are other sprays and linen waters – why should I use Pure Effect Textile Spray?

Most textile sprays and linen waters do one thing: they smell good. They essentially consist of perfumed water that layers a scent on top of the problem. This means the odor returns as soon as the perfume fades, as nothing has fundamentally changed.

Pure Effect works differently. Our Textile Spray is developed to remove the very source of odor – organic residues that accumulate in fibers and on surfaces when we use our clothes, shoes, and equipment. Instead of masking, our biotechnology breaks down what causes the smell.

The result is cleaner textiles and surfaces, less wear and tear, and significantly fewer unnecessary washes.

By continuously using Pure Effect, you genuinely keep bad odors at bay and extend the lifespan of your belongings. It's the same logic as in nature: removing the cause instead of covering up the symptoms.

And in a society where we often overuse strong chemicals and strive for sterile environments, it's actually smarter – and gentler – to lean on beneficial microorganisms and natural processes. It's both more effective and more sustainable.

Why Pure Effect?

Less laundry

Pure Effect removes odors and freshens garments and items - without washing. It breaks down what causes the odor instead of just adding a scent on top.

Why Pure Effect?

Less wear and tear

Pure Effect removes odors with the help of good bacteria and a balanced pH that is gentle on all materials that can withstand some moisture. Perfect for delicate materials such as wool, linen, silk, etc.

Why Pure Effect?

Odor-free everyday life

Pure Effect removes odors for those who can't, don't want to, or don't have the energy to wash. A real life hack in everyday life. It's easy to use and can be taken everywhere. At home, in your gym bag, when traveling.

  • ★★★★★

    "Awesome when you train 3-4 BJJ sessions a week! I've cut down to 2 washes a month. Hang it up, spray, train!
    Also reduces the need to wash other clothes like T-shirts, shirts etc."

    - Nicolas

  • ★★★★★

    "I spray it in my training shoes when they start to smell, and it works great. I always have the small bottle in my gym bag."

    - Therese

  • ★★★★★

    "I recently discovered Pure Effect for my entire wardrobe, but especially for my workout clothes. The spray helps me space out my washes, which makes my workout clothes last longer. It feels great for both the longevity of my clothes and the environment. Win-Win! :)

    - Tove