
Discover Tiny Cleaning and 'no-wash'
Looking for a sustainable cleaning and laundry concept for a minimalist lifestyle? Pure Effect uses biotechnology and tiny microorganisms to clean hard surfaces and textiles. And we do it with a smart compact design and a few products to effectively solve a wide range of dirt and odour problems. Try them today!
Tiny Collection
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Textile Spray - Odor Remover 500 ml
Regular price €26,95 EURRegular priceUnit price / per -
Textile Spray - Odor Remover 75ml
Regular price €16,95 EURRegular priceUnit price / per -
All Clean – Starter Kit
Regular price €22,95 EURRegular priceUnit price / per -
Textile Spray Refill - Odor Remover 1000 ml
Regular price €41,95 EURRegular priceUnit price / per

BBC: Uppkomsten av rörelsen "ingen tvätt"
"I grund och botten, i livet, tumregel: om du inte absolut måste rengöra något, rengör det inte. (...) Jag är otroligt hygienisk själv, men jag är inte ett fan av kemtvätt eller någon rengöring, egentligen."
- Stella McCartney

Monocle podcast 330: Pure Effect
Listen to the episode (7 min) about why we started Pure Effect, why microorganisms matter to people and the planet, and how biotechnology works.
4 reasons to use our products for your tiny house
- Easy cleaning: No more sorting, loading and waiting for laundry to finish! With "Clothing & Shoe Mist", all you have to do is spray the mist on your clothes and shoes and let them dry. It's fast, practical and effective.
- Water and energy saving: By choosing our product, you are helping to preserve our precious resource, water, while reducing your energy consumption. You make a concrete contribution to the environment while taking care of your belongings.
- Time saving: We understand how valuable your time is. With "Clothing & Shoe Mist" you save hours of washing and drying. You can spend that time on activities that you are passionate about instead.
- Versatility for all types of textiles: No matter what type of textile you want to clean, our product is there to meet your needs. Delicate garments that require hand washing, smelly shoes or accessories that need a quick refresh - "Clothing & Shoe Mist" is suitable for everything.
