Pure Effect Journal
Microorganisms – Earth's First Cleaners
So, what’s worth knowing about microorganisms—or microbes, as they’re also called? Give us 5 minutes, and we’ll give you a crash course! We live in a microbiological world. The Earth...
Microorganisms – Earth's First Cleaners
So, what’s worth knowing about microorganisms—or microbes, as they’re also called? Give us 5 minutes, and we’ll give you a crash course! We live in a microbiological world. The Earth...
Decoding Dry Cleaning: what is it?
Dry cleaning has been a go-to for keeping our clothes looking sharp, especially those made of delicate fabrics. But what's the real deal behind this seemingly magical process? Let's dive...
Decoding Dry Cleaning: what is it?
Dry cleaning has been a go-to for keeping our clothes looking sharp, especially those made of delicate fabrics. But what's the real deal behind this seemingly magical process? Let's dive...
What is biotechnology?
Bacteria and other microorganisms (including some fungi and algae) have always worked for us, even if we didn't realise it. Biotechnological processes have been used for thousands of years and...
What is biotechnology?
Bacteria and other microorganisms (including some fungi and algae) have always worked for us, even if we didn't realise it. Biotechnological processes have been used for thousands of years and...
New jeans, or 10 years of drinking water?
Fashion, often associated with trends and style, hides a huge environmental impact, especially when it comes to water. For example, did you know that buying second-hand jeans can save 11,000...
New jeans, or 10 years of drinking water?
Fashion, often associated with trends and style, hides a huge environmental impact, especially when it comes to water. For example, did you know that buying second-hand jeans can save 11,000...
Hygiene addiction: when clean is too clean
It has long been natural to be afraid of bacteria, diseases and viruses. We all want to stay healthy. After the pandemic, it probably became even more common to try...
Hygiene addiction: when clean is too clean
It has long been natural to be afraid of bacteria, diseases and viruses. We all want to stay healthy. After the pandemic, it probably became even more common to try...
This is how you remove odors with Pure Effect
So, here I am with a Pure Effect mist. How can I get rid of the smell from a shirt that I don't want to wash? Or from a shoe...
This is how you remove odors with Pure Effect
So, here I am with a Pure Effect mist. How can I get rid of the smell from a shirt that I don't want to wash? Or from a shoe...