Clean smarter
One bottle for all surfaces
Avoid a multitude of different cleaning products. All Clean all-purpose cleaner replaces most things in your home – from kitchen to bathroom – and forms the basis of your entire cleaning routine. Extra effective against toilet odors.
One bottle of concentrate makes 20 spray bottles.
✓Fewer products
✓Less work
✓More effective
Wastewater Treatment Plant Processes - in your home
It may sound unexpected, but biological cleaning is far from new. In wastewater treatment plants, microorganisms are used daily to break down organic matter and purify wastewater.
This is the same basic principle that Pure Effect uses in its cleaning: bacteria help break down organic residues such as grease, food particles, and other substances that can contribute to dirt and bad odors.
Effective cleaning without unnecessary chemicals
How does Pure Effect All Clean work?
What actually is dirt?
Dirt often consists of organic residues such as grease, food particles, and skin deposits. In nature, and in wastewater treatment plants, these are broken down by biological processes. This is the same principle upon which Pure Effect's cleaning products are based.
Meet Bacillus Subtilis
Our formula contains Bacillus subtilis, a naturally occurring bacterium that breaks down organic residues. The cleaning therefore continues even after you have wiped the surface, and helps to keep it clean and free from odor and dirt.
A remedy for the whole home
The formula has a pH value that is gentle on all surfaces and materials that tolerate a little moisture. Therefore, the same product can be used throughout the home – from kitchen and bathroom to floors, natural stone, glass, tiles, and stainless steel. Fewer but effective products make cleaning easier.
All Clean All-purpose cleaner
FAQ
✓How does All Clean work?
All Clean is a concentrated all-purpose cleaner based on an active bacterial culture that biologically breaks down grease, dirt, and organic residues instead of merely dissolving them chemically. This technology is called biotechnology.
The bacteria produce enzymes that break down organic material such as grease, protein, and starch – common sources of dirt and foul odors.
After you spray and wipe, the bacteria continue to work in the pores of the materials, breaking down dirt residues.
✓What can I clean with All Clean?
All Clean can be used on all water-resistant surfaces, such as kitchen countertops, bathrooms, tiles, mirrors, stainless steel, and many everyday surfaces in the home.
Because the formula is pH-neutral, it also works well on more sensitive materials like natural stone and marble.
It can also be used to remove stains on textiles (provided you don't spray too much of the blue formula on white textiles).
✓Does All Clean remove odors?
Yes, it is particularly effective against toilet odors because the bacteria specialize in breaking down, among other things, urea.
Since the bacteria break down organic residues – which are often the source of odors – and outcompete other odor-producing bacteria, they help to remove odors thoroughly.
✓ Can All Clean replace multiple cleaning products?
Yes, think of it as a 5-in-1 product.
The product is intended to replace several different cleaning products in the home, such as all-purpose cleaner, window cleaner, kitchen cleaner, floor cleaner, and toilet cleaner.
One bottle is enough for a large part of your daily cleaning.
What our customers say
"Uses it for everything except our oiled wooden bench. All Clean and a microfiber cloth is superior! Also packing more for the summer house so I don't miss it."
"Have used it for several years and it's so incredibly good! I wipe the kitchen every day and the induction hob turns out great."
"Thanks to Pure Effect, cleaning has actually become something I enjoy. It leaves no streaks or residue on glass and shiny metal surfaces. And my home smells so naturally fresh afterwards. It almost feels like a self-care routine – but for my home. A truly ingenious product."
Why All Clean?
Fewer products
Avoid 5–6 different cleaning products. All Clean replaces most cleaning products in your home, from the kitchen to the bathroom, and will become the base of your entire cleaning routine.
Why All Clean?
Lasts for months
A 30ml bottle of concentrate makes up to 20 spray bottles, which is equivalent to six months' worth of cleaning if you mix a new one every other week.
Why All Clean?
Clean in depth
Thanks to the active bacterial culture, the deep cleaning continues in the pores of the surface, even after you've finished cleaning.
Less work, more effect.
Tougher dirt may require something more
All Clean covers most everyday needs.
But tougher dirt or limescale requires something extra – adapted to the material and surface. That's why we have developed two complementary products for specific needs in the home.
Clean Bath
Developed to remove limescale and tougher deposits in bathrooms and kitchens.
Many limescale removers are highly acidic and chemically aggressive.
Clean Bath is designed to work more balanced with a pH of 3.5. This means it effectively dissolves limescale and deposits – without strong odours or corrosive chemicals.
Clean Floor
Clean Floor is a highly concentrated cleaning agent for floors and tougher, greasy dirt in the home.
It is mixed with water and used in a bucket or spray bottle. It effectively cleans surfaces without unnecessary wear and tear.
Clean Floor is pH-neutral and balanced, which means it cleans effectively even on delicate materials such as wood and parquet.